Human-Safe Picks for the Whole Family Human-Safe Picks for the Whole Family

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“We didn’t start Branch Basics to sell cleaning products—we started it because we couldn’t find any that met our standards. Every formula is made with the most sensitive in mind, including babies.”

  • Human-Safe

  • Reliably Effective

  • Plant & Mineral Based

  • No Harmful Preservatives

  • Education Based

  • Human-Safe

  • Reliably Effective

  • Plant & Mineral Based

  • No Harmful Preservatives

  • Education Based

  • Human-Safe

  • Reliably Effective

  • Plant & Mineral Based

  • No Harmful Preservatives

  • Education Based

Baby-Safe Cleaning Essentials

    • New
    • Kit Saves 16%

    All-in-One

    Ultimate Starter Kit

    Featuring all our best-selling products, this human-safe kit cleans your entire home.

    $. $115

    Convenient

    Laundry Detergent

    Our powerful Laundry Detergent effectively lifts stains and removes odors with just one scoop.

    $. $39
    • Most Popular

    Safe & Powerful

    The Concentrate

    Replace all of your cleaning supplies with our powerful Concentrate (33.8 fl oz).

    $. $55

    TSA-Approved

    Travel Kit

    Easy, convenient and TSA-approved, take our mini’s with you for cleaning on the go.

    $. $20
    • Most Popular
    • Kit Saves 15%

    For Beginners

    Premium Starter Kit in Glass

    Everything you need to start your non-toxic cleaning journey with glass bottles.

    $. $125
    • New

    Plastic-Free

    Dishwasher Tablets

    These human-safe Dishwasher Tabs are pure, powerful and plastic-free.

    $. $15

    Refillable

    Foaming Wash Bottle

    For handwashing and baths—this empty bottle is ready to mix with water and Concentrate.

    $. $5

    Refillable

    Foaming Wash Bottle in Glass

    For handwashing and baths—this empty bottle is ready to mix with water and Concentrate.

    $. $15
    • Most Popular
    • Kit Saves 15%

    For Beginners

    Premium Starter Kit

    We make safe cleaning simple with this all-in-one kit that replaces every cleaner in your home.

    $. $75

The Impact of Toxins on Babies & Mothers

  • Frequent use of household cleaning products during pregnancy has been associated with an increased risk of childhood asthma and chronic wheezing. Source: ​EWG

  • A study from the Environmental Working Group found an average of 200 industrial chemicals and pollutants in the umbilical cord blood of newborns, indicating prenatal exposure to various toxins. ​Source: EWG

  • Exposure to endocrine-disrupting chemicals, such as phthalates and synthetic fragrances, has been linked to developmental, hormonal, and behavioral disorders in children. Source: PMC

All Things Baby Resources

Creating a Healthy home

“Babies are especially vulnerable to the toxins in everyday products—what touches their skin, what they breathe in... it all matters.

BB Co-founder,

Some of our Favorite Products

  • Bumbleride Stroller

    Purposefully built to perform and with both the environment and your family's health and safety in mind.

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  • Kudos Diapers

    Kudos premium disposable diapers are changing the diaper game because they’re the first to be lined with skin-loving 100% cotton.

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  • Pure Baby and Child Cocomat

    Handmade from organic, breathable materials that support temperature regulation for a comfortable night's sleep.

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Take Control Of What's Coming Into Your Home

Understanding what’s in your products is one of the most empowering steps you can take for your family’s health. From decoding ingredient lists to spotting greenwashing, we’re here to help you become a more confident, informed shopper.

How To Be Your Own Product Advocate

Take the Toss the Toxins Course (Free)

what people are saying

Real Reviews from Real Customers

"This gets my toddler and baby stains out like no other stain remover I’ve ever used! We love it, and love that it’s fragrance free and non toxic!"

"So grateful for a clean option that we can trust. My baby is all over the place, so I’m glad we don’t worry about toxic chemicals getting on her toys!"

"I highly recommend this product to every new mom I know because not only does this actually work for getting tough baby-related stains out, it’s also made with safe and natural ingredients. It’s been a game changer for my family and the results are amazing - it has rescued many items and kept our laundry nontoxic!"

"I’m very pleased with how well this works and I love that I can use the same concentrate for EVERYTHING. From cleaning to baby care, to laundry and dishes, it’s as seamless as it can get. Don’t second guess it. Make the purchase!"

"I’m officially obsessed with this little travel foaming wash. PSA to all MOMS: you need this in your diaper bag. Washing hands, face, body, bottle, pump, nursing equipment, toys, pacifiers, etc. not to mention stain remover and cleaner!!!"

"I love that I need just one bottle to clean my whole home. With a baby on the way, I feel safe using this everywhere. Thank you BB for making a truly clean, effective product!"

"Love Branch Basics! I can feel confident in cleaning my home around my baby, knowing she isn’t being exposed to harmful chemicals."

"I love that there is no plastic on these pods, no bright colorful gel, and no fragrance. Most importantly, they still get my dishes super clean. I have two toddlers and a baby on the way, so it means a lot to feel so much more confident about what I’m washing their dishes with."

Safe, effective products made with your family's health in mind.

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Various Branch Basics cleaning products, including spray bottles, a brush, and packages, are arranged on a light-colored countertop against a tiled wall. Various Branch Basics cleaning products, including spray bottles, a brush, and packages, are arranged on a light-colored countertop against a tiled wall.