Our Story

Founders Allison Evans, Marilee Nelson and Kelly Love with their children
We never set out to sell soap. We’re on a mission to help people create healthy homes and experience the power of pure.

How It All Started

Founder Marilee Nelson
This Is Marilee
At 23 Marilee avoided a kidney transplant using food as medicine.
Marilee Nelson standing with her son Douglas
Years later her 10 year-old son, Douglas, was chemically injured by pesticides and doctors said his brain and immune system damage was irreparable. Marilee refused to accept that diagnosis. She nursed him back to full health after removing all harmful products from his diet and environment.
Founder Allison Evans standing with Branch Basics bottles
This Is Allison
In high school Allison was diagnosed with PCOS and suffered chronic, mysterious pain through college. After years of seeing medical specialists and a laundry list of drugs, Allison was desperate for relief and turned to her Aunt Marilee in the Texas Hill Country.
Founders Allison and Marilee cooking
After two months at Marilee’s, eating only real food, using safe products, and staying in a healthy home, her life was transformed. Allison was free of pain and got her life back! Eventually her ovarian cysts disappeared, and she was able to get pregnant naturally...twice!
Founder Kelly Love with Branch Basics Concentrate
This Is Kelly
Allison’s best friend, Kelly, joined her for the summer at Marilee’s. Kelly was generally healthy, but by the end of the summer even “normal” complaints (painful menstrual cramps, dry eyes, headaches) completely disappeared.
Branch Basics founders eating lunch in Texas hill country
Kelly and Allison joined forces with Marilee to share the information that transformed their lives and make it accessible to everyone!
Branch Basics founders standing in the factory with their formula
The three of us started Branch Basics to help people toss the toxins and live healthy lives. We start with the removal of cleaning products that contain some of the most toxic chemicals found in our homes, so join us as we get back to basics and discover the power of pure!

More About Our Founders

Marilee Nelson

Marilee is a Board Certified Nutritionist, Certified Building-Biologist, Building Materials Specialist and is on the advisory board for Documenting Hope. For 30 years, she has worked with the chronically ill, children with disabilities, and the mold and chemically injured. She lives in the Texas Hill Country with her husband. Read Marilee’s Story for more about what they did to heal their son.

Her Full Story

Allison Evans

Allison has dedicated herself to helping others reap the benefits of clean living. She, along with her husband and two daughters left Houston for the country life as she heals from a recent mold exposure and diagnosis of chronic Lyme disease. Follow her story on our Instagram and read more about her Journey to Fertility.

Allison's Journey

Kelly Love

Kelly is proof that switching to a pure, natural lifestyle is powerful even for those who consider themselves healthy. She’s experienced how much our everyday choices impact our quality of life and is passionate about helping others see and feel the connection. She lives in Jackson, Mississippi with her husband and two daughters.