Shop Best Sellers
Shop our best sellers, featuring customer favorites for tackling tough messes with plant-based ingredients. These top-rated products make it easy to clean your home without harsh chemicals.
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Safe & Powerful
The Concentrate
Our powerful cleaning Concentrate (33.8 fl oz) replaces all cleaning supplies when diluted with w...
Original price: $. Final price: $55 -
Convenient
Laundry Detergent
Our powerful Laundry Detergent effectively lifts stains and removes odors with just one scoop.
Original price: $. Final price: $39 -
Extra Strength
Oxygen Boost
Our Oxygen Boost (4 lbs), a natural cleaning powder, boosts the power of the Concentrate for toug...
Original price: $. Final price: $22 -
For Beginners
Home Essentials Kit
Make safe cleaning simple with this all-in-one, natural, and refillable kit that replaces every c...
Original price: $. Final price: $69 -
Plastic-Free Tabs
Dishwasher Tablets
Our Dishwasher Tablets deliver a powerful, microplastic-free clean that cuts through grease and g...
Original price: $. Final price: $15 -
Most Loved
The Bestsellers Bundle
Our most-loved formulas tackle laundry, dishes, surfaces, and much more.
Original price: $. Final price: $125 -
Trial
Surface Cleaning Kit
Embrace a healthier home with the basic human-safe cleaning essentials you need.
Original price: $. Final price: $29 -
Power Duo
Concentrate & Oxygen Boost
The ultimate safe and effective cleaning combo for laundry, stains, surfaces, and more.
Original price: $. Final price: $75 -
Multi-Purpose
Natural Scrub Brush
Embrace natural cleaning with this versatile beechwood brush ideal for dishes, grout, stains and ...
Original price: $. Final price: $6 -
Basic
Surface Cleaning Kit
Embrace a healthier home with the basic human-safe cleaning essentials you need.
Original price: $. Final price: $67 -
Basic
Surface Cleaning Kit
Embrace a healthier home with the basic human-safe cleaning essentials you need.
Original price: $. Final price: $89 -
Elevated
Gel Hand Soap
Safe and nourishing hand soap that promotes your health.
Original price: $. Final price: $45 -
For Beginners
Home Essentials Kit in Glass
Make safe cleaning simple with this all-in-one, natural, and refillable kit that replaces every c...
Original price: $. Final price: $99 -
All-in-One
Ultimate Starter Kit
Our Ultimate Starter Kit features all of our best-selling products. This all-in-one kit cleans yo...
Original price: $. Final price: $115
What People Are Saying
Over 20,000 5-Star Reviews
This is a carousel of customer testimonials. Use Next and Previous buttons to navigate, or jump to a slide with the slide dots.
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Loving this cleaner!
So far I am loving the Branch Basics cleaner! The glass bottles are beautiful and very sturdy. And it cleans so well! So glad I made the switch!
Whitney B.
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Magic & Multipurpose
Cannot recommend enough. The stuff is magic. Took my husbands dirty white work shoes to a whole new level! From laundry to shoes to spot treatment. This is a staple in our household.
Linds R.
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This stuff really works!!!
This oxygen boost is a staple. And when paired with the branch basics concentrate It works so well at getting stains out…. even better than the toxic stain removers!!!
Shiloh B.
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Love it!
Not only is there stuff human-safe but it actually works! My bathroom has never looked cleaner and it cleans up bacon grease from my stove so easy! Definitely recommend these products for anyone looking to make their home cleaner and safer!
Alexandria G.
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Beeswax Candle
I love my Branch Basic's Beeswax candle! It burns clean and creates a beautiful ambiance. I can finally burn a candle without getting a headache. It's a good size candle in a pretty frosted glass jar and looks great in any room.
Joanne L.
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Seriously the Best Clean Products!
Over the years I have developed such strong sensitivities to smells and products. I seriously love these products! They both work really well and do not leave behind a smell. I love the simplicity of one concentrate and it works so well from counters to floors to mirrors, and more. I have switched all of our household products to Branch Basics and love them all!
Ashley V.
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10000/10
I will never go back to any other cleaning/laundry products. The BEST.
Alex P.
FAQ's
We recommend starting with one of our Starter Kits, like the Ultimate Starter Kit, which includes everything you need to clean your home with safe yet effective plant- and mineral-based formulas. From surface cleaners to laundry detergent, dishwasher tablets, and more, you can tackle every room in your home with one human-safe, fragrance-free cleaning line.
How long a bottle of Concentrate lasts depends on how often you clean and which bottles you're refilling, since different surface cleaners use different ratios of Concentrate to water.
You can check out our dilution ratios guide for exact yields per solution.
Unmixed, The Concentrate and Oxygen Boost both have a 2-year shelf life. Once Concentrate is combined with water to make your surface cleaners, those formulas have a 1-year shelf-life. Laundry Detergent and Dishwasher Tablets also have a one-year shelf life, due to their enzyme stability.
Oxygen Boost is a two-ingredient mineral powder—sodium bicarbonate (baking soda) and sodium percarbonate (oxygen bleach)—that whitens, brightens, and lifts stains without harsh chemicals.
Add it to the wash drum, or dissolve it in water to boost cleaning power on surfaces, laundry, and stubborn stains.
Branch Basics products are made with plant - and mineral-based ingredients that clean effectively without compromising your health. Our commitment to human safety means that all of our products are free from fragrance, phthalates, dyes, parabens, ammonia, and other harmful chemicals. You can find the complete ingredient list for each product on its individual product page.
As a human-safe cleaning company, ingredient safety is our number one priority. Our thoughtfully-formulated products are all carefully evaluated for human safety before testing for quality, stability, and performance. We are also proud to be Leaping Bunny Certified, meaning none of our products or ingredients are tested on animals. Many of our products also carry esteemed additional third-party certifications, including EWG VERIFIED® and MADE SAFE® approval. Visit each product page to learn more about the ingredients and certifications for each product.
Yes! Through our partnership with Flex, customers with HSA or FSA accounts can use pre-tax dollars on eligible Branch Basics products. Just select Flex at checkout, with no extra paperwork required.
Learn more about Branch Basics' HSA/FSA program.
Yes! Branch Basics offers a 60-day money-back guarantee. If you're not satisfied with your purchase for any reason, simply contact us and we'll issue a refund.