• Convenient

    Laundry Detergent

    Our powerful Laundry Detergent effectively lifts stains and removes odors with just one scoop.
    $. $39

  • Extra strength

    Oxygen Boost

    Oxygen Boost (4 lbs) enhances the Concentrate for laundry, stains, grout and more.
    $. $22

  • For laundry

    Laundry Kit

    Cleans clothes safely while effectively removing spots, stains, and odors.
    $. $69

  • For laundry

    Laundry Kit in Glass

    Clean clothes with safe plant and mineral-based ingredients in our sustainable glass bottle.
    $. $85

  • Refillable

    Laundry Bottle

    $. $5

  • Refillable

    Laundry Bottle in Glass

    $. $15

  • Sustainable

    Wool Dryer Balls

    Swap toxic dryer sheets for natural wool dryer balls that soften clothing and reduce wrinkles and...
    $. $19

  • Safe & powerful

    The Concentrate

    Replace all of your cleaning supplies with our powerful Concentrate (33.8 fl oz).
    $. $55

  • Multi-purpose

    Natural Scrub Brush

    Embrace natural cleaning with this versatile beechwood brush ideal for dishes, grout, stains and ...
    $. $6

  • For beginners

    Premium Starter Kit

    We make safe cleaning simple with this all-in-one kit that replaces every cleaner in your home.
    $. $75

  • For beginners

    Premium Starter Kit in Glass

    Everything you need to start your non-toxic cleaning journey with glass bottles.
    $. $125

  • All-In-One

    Ultimate Starter Kit

    Featuring all our best-selling products, this human-safe kit cleans your entire home.
    $. $115

  • All-In-One

    Ultimate Starter Kit in Glass

    This human-safe kit cleans your entire home with sustainable glass bottles.
    $. $145

What people are saying

Over 20,000 5-Star Reviews

Loving this cleaner!

So far I am loving the Branch Basics cleaner! The glass bottles are beautiful and very sturdy. And it cleans so well! So glad I made the switch!

Whitney B.

Magic & Multipurpose

Cannot recommend enough. The stuff is magic. Took my husbands dirty white work shoes to a whole new level! From laundry to shoes to spot treatment. This is a staple in our household.

Linds R.

This stuff really works!!!

This oxygen boost is a staple. And when paired with the branch basics concentrate It works so well at getting stains out…. even better than the toxic stain removers!!!

Shiloh B.

Love it!

I’ve been searching for a non toxic cleaning brand and I’m so glad I heard about Branch Basics from Primally Pure! Not only is there stuff non-toxic but it actually works! My bathroom has never looked cleaner and it cleans up bacon grease from my stove so easy! Definitely recommend these products for anyone looking to make their home cleaner and safer!

Alexandria G.

Beeswax Candle

I love my Branch Basic's Beeswax candle! It burns clean and creates a beautiful ambiance. I can finally burn a candle without getting a headache. It's a good size candle in a pretty frosted glass jar and looks great in any room.

Joanne L.

Seriously the Best Clean Products!

Over the years I have developed such strong sensitivities to smells and products. I seriously love these products! They both work really well and do not leave behind a smell. I love the simplicity of one concentrate and it works so well from counters to floors to mirrors, and more. I have switched all of our household products to Branch Basics and love them all!

Ashley V.

10000/10

I will never go back to any other cleaning/laundry products. The BEST.

Alex P.