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Ultimate Starter Kit

Featuring all our best-selling products, this human-safe kit cleans your entire home.

$181 $145 Save $22 Save $36

Bottle Material

Plastic

Glass

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The Concentrate (33.8 fl oz)

A multi-purpose cleaning solution used for any cleaning job when diluted with water.

Oxygen Boost (2 lb)

Pairs with the Concentrate for an all-natural way to tackle tougher cleaning jobs.

Laundry Detergent (4 lb or 90 loads)

Lifts stains, removes odors and keeps laundry fresh.

Dishwasher Tablets (40 tablets)

Removes tough grease and sticky messes.

Reusable Plastic Bottles

Our bottles feature an ergonomic design for an easy grip, three spray settings (wide spray, jet spray, off), and BPA-free plastic.

All-Purpose Bottle (24 FL oz)
Everyday cleaning including countertops, dishes and stains.
Bathroom Bottle (24 FL oz)
Tackles tiles, toilets, grout, sinks and showers.
Streak-Free Bottle (24 FL oz)
Leaves mirrors, windows and glass sparkling.
Foaming Wash Bottle (10 FL oz)
For handwashing, dishes, pets and bubble bath.

Spray Bottles

Pick a bottle and fill with water to the "water" line on the label. Fill with Concentrate to the "soap" line on the label. Top off with water, gently shake and start cleaning!

Oxygen Boost

Use in a variety of ways to boost the power of The Concentrate. Visit our User Guide for specific directions.

Laundry Detergent

For Standard and HE washing machines, add 3/4 scoop of detergent directly into the drum of the machine before adding laundry.

Dishwasher Tablets

Place one tablet into main dishwasher dispenser. Close dispenser and run the preferred cycle. Reseal pouch and store in a cool, dry place.

Foaming Wash Bottle

Fill with water to the "water" line on the label. Fill with Concentrate to the "soap" line on the label. Top off with water, pump and it's ready to go!

CONCENTRATE

Purified Water, Decyl Glucoside, Organic Chamomile Flower Extract, Coco-Glucoside, Sodium Citrate, Sodium Bicarbonate, Sodium Phytate

OXYGEN BOOST

Sodium Percarbonate, Sodium Bicarbonate

LAUNDRY DETERGENT

Sodium Carbonate, Sodium Percarbonate, Sodium Gluconate, Decyl Glucoside, Sodium Metasilicate, TAED, Protease, Amylase, Sodium Lauryl Sulfoacetate, Poly (itaconic acid-co-AMPS) Sodium Salt

DISHWASHER TABLETS

Sodium Carbonate, Sodium Percarbonate, Citric Acid, Sodium Citrate, Poly (itaconic acid-co-AMPS) Sodium, Salt, Sodium Gluconate, Protease, Sodium Metasilicate, Amylase, Sodium Lauryl Sulfoacetate, Potassium Caprylate

The Concentrate (33.8 fl oz)

A multi-purpose cleaning solution used for any cleaning job when diluted with water.

Oxygen Boost (2 lb)

Pairs with the Concentrate for an all-natural way to tackle tougher cleaning jobs.

Laundry Detergent (4 lb or 90 loads)

Lifts stains, removes odors and keeps laundry fresh.

Dishwasher Tablets (40 tablets)

Removes tough grease and sticky messes.

Reusable Glass Bottles

Our bottles feature an ergonomic design for an easy grip, non-slip removable silicone bases, three spray settings (wide spray, jet spray, off), and lead-free glass.

All-Purpose Bottle (16 FL oz)
Everyday cleaning including countertops, dishes and stains.
Bathroom Bottle (16 FL oz)
Tackles tiles, toilets, grout, sinks and showers.
Streak-Free Bottle (16 FL oz)
Leaves mirrors, windows and glass sparkling.
Foaming Wash Bottle (12 FL oz)
For handwashing, dishes, pets and bubble bath.

Spray Bottles

Pick a bottle and fill with water to the "water" line on the label. Fill with Concentrate to the "soap" line on the label. Top off with water, gently shake and start cleaning!

Oxygen Boost

Use in a variety of ways to boost the power of The Concentrate. Visit our User Guide for specific directions.

Laundry Detergent

For Standard and HE washing machines, add 3/4 scoop of detergent directly into the drum of the machine before adding laundry.

Dishwasher Tablets

Place one tablet into main dishwasher dispenser. Close dispenser and run the preferred cycle. Reseal pouch and store in a cool, dry place.

Foaming Wash Bottle

Fill with water to the "water" line on the label. Fill with Concentrate to the "soap" line on the label. Top off with water, pump and it's ready to go!

CONCENTRATE

Purified Water, Decyl Glucoside, Organic Chamomile Flower Extract, Coco-Glucoside, Sodium Citrate, Sodium Bicarbonate, Sodium Phytate

OXYGEN BOOST

Sodium Percarbonate, Sodium Bicarbonate

LAUNDRY DETERGENT

Sodium Carbonate, Sodium Percarbonate, Sodium Gluconate, Decyl Glucoside, Sodium Metasilicate, TAED, Protease, Amylase, Sodium Lauryl Sulfoacetate, Poly (itaconic acid-co-AMPS) Sodium Salt

DISHWASHER TABLETS

Sodium Carbonate, Sodium Percarbonate, Citric Acid, Sodium Citrate, Poly (itaconic acid-co-AMPS) Sodium, Salt, Sodium Gluconate, Protease, Sodium Metasilicate, Amylase, Sodium Lauryl Sulfoacetate, Potassium Caprylate

Ultimate Starter Kit

Ultimate Starter Kit in Glass

A Whole Home Solution

What's In Your Kit

Meet the only cleaning kit you’ll ever need—designed to handle every mess in every room. From laundry and handwashing to countertops, dishes, grout, and showers, our versatile formulas tackle it all with ease.

Concentrate

Our powerful, human-safe Concentrate (33.8 fl oz) is gentle on skin, tough on grime, and replaces all toxic cleaners when diluted with water.

Oxygen Boost

Oxygen Boost (2 lbs) boosts the power of the Concentrate for tough cleaning jobs.

Laundry Detergent

Our powerful Laundry Detergent (90 loads) effectively lifts stains and removes odors with just one scoop.

Foaming Wash Bottle

Our Foaming Wash is a gentle, versatile cleanser, safe for hands, face, babies, and pets.

Dishwasher Tabs

Pure, powerful and plastic-free, our Dishwasher Tablets (40 tablets) are made to remove even the toughest grease and sticky messes.

All-Purpose Bottle

Mix our Concentrate with water to create your All-Purpose Spray—perfect for countertops, floors, sinks, stovetops, baseboards, and so much more!

Bathroom Bottle

Mix our Concentrate with water to create your Bathroom Spray—powerful cleaning for shower doors, sinks, tile, toilets, and everything in between.

Streak-Free Bottle

Mix our Concentrate with water to create your Streak-Free Spray—perfect for windows, mirrors, glass, and all shiny surfaces for a spotless finish.

How It Works

Fill With Water

Pick a bottle and fill to the "water" line on the label.
Add Concentrate

Fill with Concentrate to the "soap" line on the label. Top it off with water.
Start Cleaning

Gently shake, and you're ready to start cleaning!

Simplify & Save

One Concentrate For Everything

Replace dozens of toxic cleaners with one Concentrate that can do it all. The bottles are refillable so they’re better for the environment and your wallet!

Buy Now

1 Concentrate
13 Refills

For only $55

5

Foaming Wash Bottles

$3.71 each

6

All-Purpose Bottles

$2.06 each

5

Bathroom Bottles

$4.12 each

7

Streak-Free Bottles

$0.49 each

Buy Now

Here's Why We Are Different

Our Formula

Clean Without Compromise

We believe health starts at home, and our products are a vehicle for our mission to empower others to create healthy homes. Crafted with plant & mineral based ingredients, our formulas were created with the most sensitive in mind.

Free From

Sulfates
Chlorine
Phosphates
Phthalates
Parabens
VOCs
Endocrine Disruptors

Learn More Learn More

Reliably Effective

Pure & Powerful

Our products are pure in ingredients and powerful in performance. Formulated to tackle everything from tough stains to everyday messes, they deliver a deep clean without harmful chemicals. Whether it’s laundry, dishes, or surfaces—and so much more—they are proven to be as effective as they are safe.

How To Use How To Use

Waste Less

Refill & Reuse

We strive to find ways to keep our environmental impact light. Our refill model has prevented 14 million single-use plastic bottles from ending up in landfills. By not shipping water, we save on weight and volume, which has prevented the release of over 8 million pounds of CO2.

Learn More Learn More

Our Formula

Clean Without Compromise

Free From

Sulfates
Chlorine
Phosphates
Phthalates
Parabens
VOCs
Endocrine Disruptors

Learn More Learn More

Reliably Effective

Pure & Powerful

How To Use How To Use

Waste Less

Refill & Reuse

Learn More Learn More

Real Customers. Real Results.

Hover to see the cleaning power of Branch Basics

Tap to see before.

Clean 🧼Dirty 👹

Clean 🧼DIRTY 👹

CLEAN 🧼Dirty 👹

CLEAN 🧼DIRTY 👹

Read Our User Guide

Customer Reviews

FAQs

All of the different cleaning solutions (All-Purpose, Bathroom, Streak-Free, Foaming Wash and Laundry) use the same Concentrate, but each bottle has a different ratio of concentrate to water. Fill lines on the bottle labels make it easy to create the different solutions.

For example, our Bathroom solution uses twice as much Concentrate as the All-Purpose solution and the Streak-Free solution uses just a single drop of Concentrate.

That's it! The cleaning bottles are refillable over and over again.

The color difference is a completely normal variation of a natural product.

Because our concentrate is a natural product, the color of the chamomile specifically varies in two ways: different crop yields have different colors and it gets darker with time. The color can range from very pale to a deep amber, and it's all normal. It's a good thing!

We use the highest quality natural ingredients so every bottle of Concentrate is just as safe and effective as the next.

All Branch Basics cleaning products are human and pet safe. Our products are made from plant and mineral based ingredients, are always fragrance-free and biodegradable.

Unfortunately, in the United States cleaning products are not regulated, which means there is no requirement for an ingredient list. Hazardous, toxic chemicals in these products can severely impact our health.

That's where we come in! You can replace all of your toxic cleaning supplies with Branch Basics.

Branch Basics Concentrate is an all-in-one cleaner.

If you purchase a Starter Kit - or separately the Concentrate and Branch Basics bottles - simplify fill the bottles with water up to the "water" line on the label, then fill with Concentrate to the "soap" line on the label and top off with water. Gently shake and you're ready to start cleaning!

For more, check out our How It Works page as well as our User Guide.

Yes, our products are safe for babies and pets. Our ingredients are selected with the most sensitive in mind. Read The Journey To Our New Formula to learn more about our ingredients and our non-negotiables.

For all things baby-related, check out Our Non-Toxic Baby Registry and How To Vet Products For Your Baby Registry.

For all things pet-related, check out Our Guide To Pet Safe Cleaning and How To Wash Your Pet With Branch Basic

Branch Basics is not a disinfectant, sanitizer or antibacterial soap. Sanitizers and disinfectants work to kill germs while leaving them in place, which can actually kill good bacteria and create resistant superbugs when certain germs don’t die.

Instead, Branch Basics removes germs vs. killing them, which is the best way to clean under normal circumstances. Only rarely is sanitizing or disinfecting necessary (i.e. when preparing raw meat or after a family member has the flu.) To read more about the science behind this, check out our post Does Branch Basics Kill Germs?

In fact, the CDC recommends opting for plain soap and water to remove germs in your home instead of using a sanitizer!

Short answer: everything! Countertops, floor tiles, pots and pans, bathroom grime, dishes, laundry and so much more. For a complete list of how to clean every surface in your home (truly, Branch Basics can do it all!), check out the Branch Basics Premium Starter Kit User Guide.

Check out our YouTube channel for a variety of how-to videos and Wellness Center for more step-by-step tutorials and cleaning tips and tricks.

What is the pH of The Concentrate?

The pH of our Concentrate is 8.5 +/- 0.5. If you have a concern that requires a particular pH, we recommend that you fill your All-Purpose or Bathroom spray bottle with water and Concentrate and test the pH. Also test an inconspicuous area of the surface you'd like to clean to see how the product interacts with it.

Are Branch Basics cleaning supplies safe for my septic systems?

Yes! Branch Basics products can safely be used with septic systems.

How long does The Concentrate stay preserved?

The Concentrate is good for at least two years. Once The concentrate is mixed with water, the cleaning solutions are good for around a year. We recommend distilled water for the Streak-Free solution because there is only a drop of Concentrate in the water, so using distilled water will be helpful with preservation.

Clean Clothes, Cleaner Ingredients

Real Food Snacks for At-Home Learning

Ultimate Starter Kit

Bottle Material

What's Included

How to Use

Ingredients

What's Included

How to Use

Ingredients

A Whole Home Solution

What's In Your Kit

Concentrate

Oxygen Boost

Laundry Detergent

Foaming Wash Bottle

Dishwasher Tabs

All-Purpose Bottle

Bathroom Bottle

Streak-Free Bottle

How It Works

Fill With Water

Add Concentrate

Start Cleaning

Simplify & Save

One Concentrate For Everything

5

Foaming Wash Bottles

6

All-Purpose Bottles

5

Bathroom Bottles

7

Streak-Free Bottles

Here's Why We Are Different

Our Formula

Clean Without Compromise

Free From

Sulfates

Chlorine

Phosphates

Phthalates

Parabens

VOCs

Endocrine Disruptors

Reliably Effective

Pure & Powerful

Waste Less

Refill & Reuse

Our Formula

Clean Without Compromise

Free From

Sulfates

Chlorine

Phosphates

Phthalates

Parabens

VOCs

Endocrine Disruptors

Real Customers. Real Results.

Customer Reviews

FAQs

Why are there multiple bottles when they all use the same Concentrate?

Why is my Concentrate a different color?

What does Branch Basics smell like? Is it a fragrance-free cleaning product?

Are Branch Basics cleaning products safe?

How does Branch Basics work?

Are Branch Basics cleaning products safe for babies and pets?

Are Branch Basics cleaning products antibacterial? Does it disinfect?

What can I clean with Branch Basics?

Technical questions about The Concentrate