Are you looking for a natural, human-safe, and effective cleaning system to support your minimalist lifestyle?

What if it were also MADE SAFE certified, EWG-Verified, made with biodegradable ingredients, Leaping Bunny Certified (cruelty-free), plant- and mineral-based, and most importantly, made with ingredients proven to be human-safe?

Oh, and that it only takes one Concentrate plus water to clean your entire home (inside and out) and wash your clothes?

If so, Branch Basics will be your new best friend! 

Read on to learn why Branch Basics is perfect for a minimalist lifestyle and how to use it to create a healthier, happier, and less chaotic home.

Key Takeaways 

• With its simple ingredients and all-in-one Concentrate model, Branch Basics is the ultimate minimalist cleaning product line
• Just one Concentrate plus water creates enough cleaning products to clean your entire home
  
• Refillable bottles, long shelf-life, and ingredients suitable for the whole family add to the products’ minimalistic qualities
  

What Is Branch Basics & How Does It Work?

Branch Basics is a favorite among the health- and toxin-conscious because: 

• It’s made with only the safest plant- and mineral-based ingredients, 
  
• It’s appropriate for the most sensitive people (and pets), 
  
• And it works like magic on nearly everything, cleaning or laundry-related
  
• It’s incredibly simple to use
  
• It’s economical

Here’s how it works.

Our flagship product, Branch Basics Concentrate, is the basis of our core cleaning line.

Just add water to the refillable glass or plastic bottle to create all the cleaning and laundry products you need for your entire home, including:

• All-Purpose: For surfaces, stains, certain types of flooring, handwashing dishes, carpet stains, car cleaning, stoves, fridges, ovens—the works
  
• Bathroom: A more concentrated formula is perfect for all things bathroom, including counters, sinks, showers, tubs, and toilets
  
• Streak-Free: Just one drop of Concentrate plus water creates enough Streak-Free to clean windows, mirrors, and screens for months
  
• Foaming Wash: An ultra-gentle hand wash, dish soap, body wash, makeup remover, facial cleanser, shampoo, baby wash, or pet wash
  
• Laundry: A concentrate liquid laundry soap works in HE or regular washing machines, as well as handwashing, to clean, remove stains, and freshen clothes

It’s that darn simple, folks. One Concentrate, combined with water, takes care of all your house-cleaning needs. A minimalist’s dream!

Here are a few more reasons Branch Basics is perfect for a minimalist lifestyle.

7 Ways Branch Basics Fits Into A Minimalist Lifestyle

Minimalist cleaning products should contain minimal ingredients that are human- and environmentally-safe.

They should also require minimal storage and effort. Check, check, and check.

Here are 7 more benefits of Branch Basics for health- and toxin-conscious minimalists.

1: Just One Concentrate Does It All

As health- and toxin-conscious-people ourselves, we’ve experienced the hassle and cost of stocking multiple cleaning products, stain removers, dish soaps, hand soaps, and laundry products.

Not only is storage a challenge, but it’s hard to keep track of what to use for what and when to restock.

That’s why we created Branch Basics as an all-in-one system. 

And after nearly 100 formulation iterations, we finally found the perfect human-safe formula (doesn’t irritate the eyes, skin, or lungs) that can replace every single harsh cleaner in the home.

When it comes to minimalist cleaning products, Branch Basics is tough to beat.

2: Refillable Bottles Create Less Waste

One of the biggest goals of minimalism is to create less waste and environmental impact.

Branch Basics all-in-one cleaning system includes refillable recycled plastic or glass bottles with silicone sleeves to prevent breakage and cut down on single-use plastic.

We even offer spray nozzles and pump replacements, instructions for using your own bottles, and wool dryer balls (good for up to 10 years with proper care & use).

Fewer cleaners, less single-use plastic, and more sustainable packaging all add up to less stuff and minimal environmental impact.

3: Fewer Cleaners To Store & Keep Track Of

Minimalist cleaning products must be easy to store and keep track of.

Branch Basics all-in-one cleaning system easily fits into a standard cleaning caddy. 

And since it’s made with only human-safe ingredients, it can be safely stored together in a cupboard, under the sink, in the laundry room, or in the pantry.

Note: Even though our Concentrate is third-party tested as non-skin, eye, and lung irritant, we recommend keeping cleaners out of reach of children and pets, as, like natural soap, they were never intended to be ingested.

What kind of space investment are you looking at here?

With Branch Basics Premium Starter Kit, for example, you’re looking at:

• 1 bottle of Concentrate (store with your cleaners or elsewhere for refills)
  
• 1 bottle of All-Purpose
  
• 1 bottle of Bathroom
  
• 1 bottle of Streak-Free
  
• 1 bottle of Foaming Wash (typically kept by the sink)
  
• 1 bottle of Laundry soap

Already have a laundry soap you like? Then check out our Cleaning Essentials Kit that contains everything listed, minus the laundry bottle.

Related reading: Where Should Cleaning Products Be Stored?

4: Long Shelf-Life

Stability testing confirms that Branch Basics Concentrate is good for at least 2 years, and possibly longer, and contains no harmful preservatives.

You’ll probably go through it faster, but if not, it’s good to know it will stay fresh for a long time.

5: Contains Only Human-Safe Ingredients Appropriate For The Whole Family

Our core promise at Branch Basics is to use only human-safe and environmentally friendly ingredients in our formulas.

What does this mean? 

In a nutshell, our products are formulated to be safe for the most sensitive individuals, including babies, children, pets, older people, people with sensitive skin, people with chemical sensitivities, and even the chronically ill.

For minimalists, this means there’s no need to stock separate cleaning or laundry products for different family members. One Concentrate does it all.

Related reading: What Is Human Safe? Our Brand Promise

6: No Separate Laundry Or Stain Removal Products Required

Keeping a minimalist cleaning caddy is one thing, but the laundry room is another beast.

Once again, Branch Basics shines!

Our Laundry dilution works on all types of everyday clothing and fabrics, and can be used for handwashing and stain removal too.

All-Purpose is also a fantastic spray-on stain remover, and, as mentioned previously, we offer reusable, sustainably-sourced wool dryer balls to replace toxic fabric softener and dryer sheets.

What about bleach alternatives and boosters? 

For that, we have Oxygen Boost, a two-ingredient mineral-based bleach alternative, laundry booster, scouring agent, soaking agent, and incredible stain remover.

Oxygen Boost comes standard in our Premium Starter Kits or can be purchased separately.

Related reading: Branch Basics Laundry Instructions

7: Works Great For Travel Too!

Branch Basics refillable Travel Kit makes it easy to take your minimalist lifestyle on the road.

Each kit comes with a miniature Concentrate and refillable All-Purpose and Foaming Wash bottles.

We love these for handwashing, body wash, shampoo, emergency handwashing of clothes (anyone else travel with kids?!), wiping down surfaces in hotels and planes, and for treating stains.

Start Minimizing Your Cleaning Routine With Branch Basics

If you’re ready to start minimizing your cleaning routine, we’re here to help.

If you’re ready to go all-in, check out Branch Basics Premium Starter Kit. 

Available in refillable plastic or glass, this kit has everything you need to replace every cleaner in your home and wash your clothes. It also comes with Oxygen Boost for extra cleaning, laundry, & stain removal power.

Want to test us out first? 

Then our Trial Kit is for you. This $5.00 kit contains a mini Branch Basics Concentrate and a full-size reusable All-Purpose bottle to try out on surfaces, stains, dishes, hands, your car, carpet stains, and more.

See How To Use Branch Basics All-Purpose: 47+ Ways for all you can do with a bottle of All-Purpose.

Want to learn more about our ingredients?

We believe more is less when it comes to human-safe ingredients. To learn all about the ingredients in Branch Basics Concentrate, and our other products (Plastic-free Dishwasher Tablets, Gel Hand Soap, & Branch Basics Laundry Detergent), check out the following articles:

• Is Branch Basics Safe? Ingredients, Certifications & FAQs Explained
  
• Breaking Down The Ingredients In Our Human-Safe Laundry Detergent
  
• End-Product Testing: How Branch Basics Is Changing the Cleaning Industry