Privacy Policy

This Privacy Policy is effective on July 1, 2015.

Your privacy is very important to Branch Basics. This privacy policy (this “Privacy Policy”) spells out our commitment to respecting the privacy of the members of and visitors to our website. We reserve the right to change this Privacy Policy at any time, which we’ll do through an online posting and/or an email message sent directly to you.

 

This Privacy Policy describes how Branch Basics collects and uses the personal information you provide to us on our website: https://branchbasics.com/ (the “Site“). It also describes the choices available to you regarding our use of your personal information and how you can access and update this information.

COLLECTION AND USE OF PERSONAL INFORMATION

We collect personal information from you to provide an efficient, meaningful and customized experience for you on the Site.

 

We collect the following personal information from you:

  • Contact Information such as name, email address, mailing address and phone number
  • Billing Information such as credit card number and billing address
  • Unique identifiers such as username, account number and password
  • Preferences information such as product wish lists, order history and marketing preferences
  • Email addresses of friends or other people you would like us to contact

As is true with most websites, we automatically gather information about your computer such as your IP address, time and date of visit, browser type, referring/exit pages and operating system. We may log this information for system administration, order verification, internal marketing and system troubleshooting purposes.

We use this information to:

  • Fulfill your order
  • Send you an order confirmation
  • Send you requested information
  • Respond to customer service requests
  • Administer your account
  • Send you marketing communications
  • Respond to your questions and concerns
  • Improve the Site and marketing efforts
  • Conduct research and analysis
  • Display content based upon your interests

To review and update your personal information to ensure it is accurate, contact us using the contact information provided at the end of this Privacy Policy.

INFORMATION COLLECTED FROM YOU ABOUT OTHERS

If you decide to invite a third party to create an account on the Site, we will collect your and the third party’s names and email addresses in order to send an email and follow up with the third party. We rely upon you to obtain whatever consents from the third party that may be required by law to allow us to access and upload the third party’s name and email address as required above. You or the third party may contact us at info@branchbasics.com to request the removal of this information from our database.

INFORMATION SHARING

We will share your personal information with third parties only in the ways that are described in this Privacy Policy. We do not sell your personal information to third parties, and we do not authorize the collection of our members’ or visitors’ personally identifiable information by any third parties for the third parties’ use. We may hire other companies to provide limited services on our behalf, such as handling the processing and delivery of mailings, providing customer support, processing transactions, shipping and handling your order(s), or performing statistical analysis of our services. We will only provide those companies the personal information they need to provide these services to us. They are required to maintain the confidentiality of your information and are prohibited from using that information for any other purpose.

 

We may also disclose your personal information:

  • As required by law (i.e., to comply with a subpoena or similar legal process)
  • When we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud or respond to a government request
  • To any other third party with your prior consent to do so

If Branch Basics engages in a joint promotion with an affiliate and/or partner, we may share your contact information with our affiliate and/or partner to be used in relation to the promotion.

 

We may share non-personal information (such as the number of daily visitors to a particular web page or the size of an order placed on a certain date) with third parties, such as advertising partners. This information does not directly personally identify you or any user.

 

If Branch Basics is involved in a merger, acquisition or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on the Site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

SMS TEXT MESSAGING

You may elect to receive SMS text messages from Branch Basics. When you sign up to receive text messages, we will send you information about promotional offers and more. These messages may use information automatically collected based on your actions while on the Site and may prompt messaging such as “cart abandon” messages. To the extent you voluntarily opt to have SMS text notifications sent directly to your mobile phone, we receive and store the information you provide, including your telephone number or when you read a text message. You may opt out of receiving text messages at any time by texting “STOP” to any of our text messages. For more information about SMS text messages, please see our Terms and Conditions.

THIRD PARTY WEBSITES

The Site may contain links to third party websites. When you click on a link to any other website or location, you will leave our Site and go to another site, and another entity may collect personal data or other information from you. Branch Basics has no control over, does not review, and cannot be responsible for, these outside websites or their content. Please be aware that the terms of this Privacy Policy do not apply to these outside websites or content, or to any collection of your personal information after you click on links to such outside websites. We encourage you to read the privacy policies of every website you visit. Any links to third party websites or locations are provided for your convenience and do not signify our endorsement of such third parties or their products, content or websites.

GOOGLE ADWORDS AND FACEBOOK REMARKETING

The Site uses Google AdWords and Facebook remarketing services to advertise on third party websites to previous visitors to the Site. It could mean that we advertise to previous visitors who haven’t completed a task on the Site, for example using the contact form to make an inquiry. This could be in the form of an advertisement on the Google search results page, a site in the Google Display Network, or somewhere on Facebook. Third-party vendors, including Google and Facebook, use cookies to serve ads based on someone’s past visits to the Site. Any data collected will be used in accordance with this Privacy Policy, as well as the respective privacy policies of Google and/or Facebook (as applicable).

You can opt-out of remarketing by visiting the links below:

For Google

For Facebook

CHOICE/OPT-OUT

You may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in those emails, updating your communications preferences in your membership account on the Site or contacting us using the contact information provided at the end of this Privacy Policy.

You may change any of your personal information in your account by editing your profile within your account or by sending an email to info@branchbasics.com. You may request deletion of your personal information by us, and we will use commercially reasonable efforts to honor your request, but please note that we may be required to keep such information and not delete it (or to keep such information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). When we delete any information, it will be deleted from the active database, but may remain in our archives. We may also retain your information for fraud tracking or similar purposes.

COOKIES AND OTHER TRACKING TECHNOLOGIES

Cookies are small text files of information stored by the Internet browser on your computer’s hard drive. For example, we may use cookies to collect browsing data to keep track of your preferences and profile information and to collect general usage and volume statistical information. Our cookies do not collect personal or confidential information and are not spyware. At this time, the Site and the Branch Basics mobile application do not recognize automated browser signals or other similar mechanisms regarding tracking of online activities. You may set your Internet web browser to refuse cookies or to remove cookies from your hard drive.

WEB BEACONS

The Site contains electronic images known as web beacons (sometimes called single-pixel gifs) and are used along with cookies to compile aggregated statistics to analyze how the Site is used and may be used in some of our emails to let us know which emails and links have been opened by recipients. This allows us to gauge the effectiveness of our customer communications and marketing campaigns.

We use a third party to gather information about how you and others use the Site. For example, we will know how many users access a specific page and which links they clicked on. We use this aggregated information to understand and optimize how the Site is presented and used.

TARGETED ADVERTISING

As you browse the Site, advertising cookies will be placed on your computer so that we can understand what you are interested in. Our display advertising partner, AdRoll (https://www.adroll.com/), then enables us to present you with retargeting advertising on other sites based on your previous interaction with the Site. The techniques our partners employ do not collect personal information such as your name, email address, postal address, or telephone number. You can visit http://www.networkadvertising.org/choices to opt out of AdRoll’s and their partners’ targeted advertising.

SECURITY

The security of your personal information is important to us. When you enter sensitive information (such as a credit card number) on our order forms, we encrypt the transmission of that information using secure socket layer technology (SSL).

 

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security.

 

If you have any questions about security on the Site, please contact us using the contact information provided at the end of this Privacy Policy.

CHILDREN’S ONLINE PRIVACY PROTECTION ACT COMPLIANCE

We are in compliance with the requirements of COPPA (Children’s Online Privacy Protection Act) and do not intentionally collect any information from anyone under the age of 13. If a child under age 13 submits personal information to us and we learn that the personal information is the information of a child under age 13, we will attempt to delete the information as soon as possible. If you believe that we might have any personal information from a child under age 13, please contact us at info@branchbasics.com.

CALIFORNIA ONLINE PRIVACY PROTECTION ACT COMPLIANCE

Because we value your privacy, we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. We therefore will not distribute your personal information to outside parties without your consent. As part of the California Online Privacy Protection Act, all users of the Site may make any changes to their information at any time by logging in and editing their profile.

NOTIFICATION OF PRIVACY STATEMENT CHANGES

We may update this Privacy Policy to reflect changes to our information practices. If we make any material changes, we will notify you by email (sent to the email address specified in your account) or by means of a notice on the Site prior to any changes becoming effective. We encourage you to periodically review this Privacy Policy for the latest information on our privacy practices.

A NOTE TO USERS OUTSIDE OF THE UNITED STATES

If you are a non-U.S. user of the Site, by visiting the Site and providing us with data, you acknowledge and agree that your personal information may be processed for the purposes identified in this Privacy Policy. In addition, your personal information may be processed in the country in which it was collected and in other countries, including the United States, where laws regarding processing of personal information may be less stringent than the laws in your country. By providing your data, you consent to any such transfer.

CONTACT INFORMATION

You can contact us about this Privacy Policy by writing or emailing us at the address below:

 

Branch Basics 

1422 W. Lake St., Suite 214

Minneapolis, MN 55408

United States

Email: info@branchbasics.com

Phone: 800-414-1210

 

**This Privacy Policy was last updated on April 26, 2021**