A Healthy Home Starts Here
Switch to safe, effective cleaning with 15% off —exclusively for Culture Apothecary listeners.
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We're on a Mission to Redefine Clean
Shop Alex’s Clean Living Favorites
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- Kit Saves 16%
All-in-One
Ultimate Starter Kit
Featuring all our best-selling products, this human-safe kit cleans your entire home.
Original price: $. Final price: $115 -
- Most Popular
- Kit Saves 15%
For Beginners
Premium Starter Kit
We make safe cleaning simple with this all-in-one kit that replaces every cleaner in your home.
Original price: $. Final price: $75 -
Elevated
Gel Hand Soap
Safe and nourishing hand soap that promotes your health.
Original price: $. Final price: $45 -
- Most Popular
- Kit Saves 12%
For Beginners
Premium Starter Kit in Glass
Everything you need to start your non-toxic cleaning journey with glass bottles.
Original price: $. Final price: $125 -
Basic
Cleaning Essentials Kit in Glass
All the essentials you need for human-safe cleaning in sustainable glass bottles.
Original price: $. Final price: $89 -
Basic
Cleaning Essentials Kit
Embrace a healthier home with the basic human-safe cleaning essentials you need.
Original price: $. Final price: $67 -
- Kit Saves 20%
All-in-One
Ultimate Starter Kit in Glass
This human-safe kit cleans your entire home with sustainable glass bottles.
Original price: $. Final price: $145 -
For Laundry
Laundry Kit in Glass
Clean clothes with safe plant and mineral-based ingredients in our sustainable glass bottle.
Original price: $. Final price: $85 -
For Laundry
Laundry Kit
Cleans clothes safely while effectively removing spots, stains, and odors.
Original price: $. Final price: $69
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Human-Safe
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Reliably Effective
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Plant & Mineral Based
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No Harmful Preservatives
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Education Based
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Human-Safe
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Reliably Effective
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Plant & Mineral Based
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No Harmful Preservatives
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Education Based
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Human-Safe
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Reliably Effective
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Plant & Mineral Based
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No Harmful Preservatives
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Education Based
Branch Basics goes beyond cleaning by delivering peace of mind. Every ingredient in our formulas is carefully vetted to ensure it’s safe for people, pets, and the planet. Certified by MADE SAFE®, our products are screened for toxicity, bioaccumulation, and environmental harm—meeting one of the highest safety standards in the industry. The result? A powerful clean without compromise.
We said no to hundreds of formula iterations before landing on products that met our standards: safe, effective, and uncompromising in quality.
Free From:
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Sulfates
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Chlorine
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Phosphates
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Phthalates
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Parabens
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VOCs
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Endocrine Disruptors
Join us in creating a healthy home revolution! In our Toss The Toxins™ Course, our founders guide you through a 12+ video series broken down by categories to help you remove harmful products from your home, all at your own pace.
Branch Basics goes beyond cleaning by delivering peace of mind. Every ingredient in our formulas is carefully vetted to ensure it’s safe for people, pets, and the planet. Certified by MADE SAFE®, our products are screened for toxicity, bioaccumulation, and environmental harm—meeting one of the highest safety standards in the industry. The result? A powerful clean without compromise.
Over 20,000 5-Star Reviews
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Love it!
The product itself has worked wonders in my house, clothes, jewelry, car YOU NAME IT! I think over the past year or so, I found that a simplistic, holistic lifestyle makes a drastic change in your overall health (physically, mentally, spiritually). The ingredients are simple, the products work while being eco-friendly. I cannot say more positive things not just about the products but the brand and women behind it!
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MUST HAVE!
I absolutely love the versatility of this product! All purpose cleaner, bathroom cleaner, window cleaner, it does it all! Products like this make it easier to live a nontoxic lifestyle! It’s become quite a staple in my cleaning closet!
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Absolutely love how the products work!
My shower and grout has never been cleaner. And our stainless steel and appliances look perfect. I have been looking for something that is non-toxic, pet friendly and cleans well and this is the only product to check all the boxes
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New Holy Grail
As a pet owner, i struggled with finding products that wouldn't be harmful to my loved furry ones. I was originally looking for an all purpose and floor cleaner, but when i saw this product also came with a laundry detergent, I was sold. My skin feels so much clearer using non-toxic detergent to clean my pillow cases! I will now be a forever customer thank you branch basics!
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Love branch basics
Love that branch basics is women-owned. They have integrity and deep loyalty to the environment and health! As a nurse practitioner committed to holistic health and environmental health, I cannot rave about branch basics more. I am so happy with my shift to branch basics and will be using them for cleaning needs for life! They have a great small business feel.
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Absolutely love everything!
It’s so easy. It cleans so well!! The branding is beautiful. And I feel safe knowing all ingredients are listed. Also, love knowing that branch basics philosophy is in line with our holistic lifestyle... it’s not just about selling a cleaner, it’s so much more about changing lives and helping people make healthier choices.
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Simplistic in a good way
I’ve been on a mission to slowly convert more of my daily products to things with simple ingredients that I can understand. It really is incredibly easy to just have one concentrate that makes most of my daily cleaning products.
"When we know better, we do better.
And when we do better, we feel better."-Allison Evans
