Branch Basics is fragrance-free. The single word "fragrance" in an ingredient list it is actually a recipe of hundreds of proprietary chemicals, some that are incredibly potent and dramatically affect the air quality of your home. We believe in creating a healthy home that is a safe haven for all, which means one that is free of synthetic fragrance. 

All Branch Basics cleaning products are human and pet safe. Our products are made from plant and mineral based ingredients, are always fragrance-free and biodegradable. 

Unfortunately, in the United States cleaning products are not regulated, which means there is no requirement for an ingredient list. Hazardous, toxic chemicals in these products can severely impact our health. 

That's where we come in! You can replace all of your toxic cleaning supplies with Branch Basics. 

Yes, our products are safe for babies and pets. Our ingredients are selected with the most sensitive in mind. Read The Journey To Our New Formula to learn more about our ingredients and our non-negotiables. 

For all things baby-related, check out Our Non-Toxic Baby Registry and How To Vet Products For Your Baby Registry.

For all things pet-related, check out Our Guide To Pet Safe Cleaning and How To Wash Your Pet With Branch Basic

Branch Basics is not a disinfectant, sanitizer or antibacterial soap. Sanitizers and disinfectants work to kill germs while leaving them in place, which can actually kill good bacteria and create resistant superbugs when certain germs don’t die.

Instead, Branch Basics removes germs vs. killing them, which is the best way to clean under normal circumstances. Only rarely is sanitizing or disinfecting necessary (i.e. when preparing raw meat or after a family member has the flu.) To read more about the science behind this, check out our post Does Branch Basics Kill Germs?

In fact, the CDC recommends opting for plain soap and water to remove germs in your home instead of using a sanitizer!

What is the pH of The Concentrate?

The pH of our Concentrate is 8.5 +/- 0.5. If you have a concern that requires a particular pH, we recommend that you fill your All-Purpose or Bathroom spray bottle with water and Concentrate and test the pH. Also test an inconspicuous area of the surface you'd like to clean to see how the product interacts with it.

Are Branch Basics cleaning supplies safe for my septic systems? 

Yes! Branch Basics products can safely be used with septic systems. 

How long does The Concentrate stay preserved?

The Concentrate is good for at least two years. Once The concentrate is mixed with water, the cleaning solutions are good for around a year. We recommend distilled water for the Streak-Free solution because there is only a drop of Concentrate in the water, so using distilled water will be helpful with preservation.