Shop Branch Basics at Target
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stain-fighting
Laundry Detergent
This fragrance-free detergent tackles stains and odors without harmful chemicals.
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safe & powerful
The Concentrate
From kitchen counters to bathroom tile, our plant- and mineral-based solution does it all.
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refillable
All-Purpose Cleaner
Our versatile spray handles everyday messes without harmful chemicals.
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PLASTIC-FREE TABS
Dishwasher Tablets
Microplastic-free tablets that cut through grease and grime for a spotless shine.
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fabric rescue
Stain Remover
Our ready-to-use Stain Remover tackles tough stains with a powerful, human-safe formula made from...
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refillable
Glass Cleaner
For a streak-free shine on windows, glass, and mirrors—without harmful chemicals.
Where To Find Us
Over 20,000 5-Star Reviews
This is a carousel of customer testimonials. Use Next and Previous buttons to navigate, or jump to a slide with the slide dots.
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Loving this cleaner!
So far I am loving the Branch Basics cleaner! The glass bottles are beautiful and very sturdy. And it cleans so well! So glad I made the switch!
Whitney B.
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Magic & Multipurpose
Cannot recommend enough. The stuff is magic. Took my husbands dirty white work shoes to a whole new level! From laundry to shoes to spot treatment. This is a staple in our household.
Linds R.
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This stuff really works!!!
This oxygen boost is a staple. And when paired with the branch basics concentrate It works so well at getting stains out…. even better than the toxic stain removers!!!
Shiloh B.
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Love it!
Not only is there stuff human-safe but it actually works! My bathroom has never looked cleaner and it cleans up bacon grease from my stove so easy! Definitely recommend these products for anyone looking to make their home cleaner and safer!
Alexandria G.
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Beeswax Candle
I love my Branch Basic's Beeswax candle! It burns clean and creates a beautiful ambiance. I can finally burn a candle without getting a headache. It's a good size candle in a pretty frosted glass jar and looks great in any room.
Joanne L.
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Seriously the Best Clean Products!
Over the years I have developed such strong sensitivities to smells and products. I seriously love these products! They both work really well and do not leave behind a smell. I love the simplicity of one concentrate and it works so well from counters to floors to mirrors, and more. I have switched all of our household products to Branch Basics and love them all!
Ashley V.
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10000/10
I will never go back to any other cleaning/laundry products. The BEST.
Alex P.
A Healthy Home Starts Here
Our human-safe formulas are designed to simplify your routine while supporting a healthier home.