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The Concentrate
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Pair It With
Oxygen Boost
Our human-safe cleaning Concentrate is effective and sustainable. Our plant and mineral-based formula, created with the most sensitive in mind, is gentle enough to use on skin yet cuts grease and grime, and replaces all the harmful cleaning products in your home.
Formula is biodegradable but packaging is not.
Pour water and The Concentrate into any of our refillable bottles following the unique fill line instructions on each individual bottle, or use your own bottles and follow the dilution ratios found in our User Guide.
Water, Decyl Glucoside, Coco-Glucoside, Chamomilla Recutita (Matricaria) Flower Extract*, Sodium Citrate, Sodium Bicarbonate, Sodium Gluconate
The Concentrate
How It Works
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Step 1Fill With Water
Pick a bottle and fill to the “water” line on the label.
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Step 2Add Concentrate
Fill with Concentrate to the “soap” line on the label.
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Step 3Start Cleaning
Top off with water, and you’re ready to start cleaning!
Here's Why We Are Different
Our Formula
Clean Without Compromise
We said no to hundreds of formula iterations before one met our standard. We landed on a Concentrate that cleans effectively without compromising your health. Our products are a vehicle for our mission to empower others to create healthy homes.
Free From
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Sulfates
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Chlorine
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Phosphates
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Phthalates
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Parabens
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VOCs
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Endocrine Disruptors
Reliably Effective
Pure & Powerful
A hardworking, effective solution in just one bottle, our Concentrate is a versatile match for your entire home. It will cut through any mess on any surface - from your counters to your laundry to your baby's bum! We are truly all-purpose.
Waste Less
Refill & Reuse
Our refill model has prevented 14 million single-use plastic bottles from ending up in landfills. By not shipping water, we save on weight and volume, which has prevented the release of over 8 million pounds of CO2. We strive to find ways to keep our environmental impact light.
Our Formula
Clean Without Compromise
We said no to hundreds of formula iterations before one met our standard. We landed on a Concentrate that cleans effectively without compromising your health. Our products are a vehicle for our mission to empower others to create healthy homes.
Free From
-
Sulfates
-
Chlorine
-
Phosphates
-
Phthalates
-
Parabens
-
VOCs
-
Endocrine Disruptors
Reliably Effective
Pure & Powerful
A hardworking, effective solution in just one bottle, our Concentrate is a versatile match for your entire home. It will cut through any mess on any surface - from your counters to your laundry to your baby's bum! We are truly all-purpose.
Waste Less
Refill & Reuse
Our refill model has prevented 14 million single-use plastic bottles from ending up in landfills. By not shipping water, we save on weight and volume, which has prevented the release of over 8 million pounds of CO2. We strive to find ways to keep our environmental impact light.
The Healthy Home Revolution
"Our products are the vehicle for our mission to help people experience the power of pure by tossing the toxins and creating a healthy home."
BB Co-Founder,
Mineral Based Ingredients
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Plant-Based Cleanser
Decyl Glucoside uses its natural cleaning properties to effectively break down oil and grease and lift away dirt.
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Natural Water Softener
Sodium Citrate reduces hard water deposits to make for more efficient cleaning.
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Flower Extract
Chamomile is known for its gentle nature and non-irritating properties, making it suitable for a broad range of cleaning uses.
One Bottle, So Many Uses
Everyday Uses
Our powerful, human safe formula was created with versatility in mind, meant to replace every single cleaning product in your home. From laundry stains to bathroom grout, we've got you covered.
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Stain Remover
Pre-treat stains by spraying the stain with All-Purpose and agitate the fabric together with your fingers. Launder as normal.
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Handwashing Dishes
Simply spray All-Purpose or Foaming Wash directly on dirty dishes, scrub, rinse, and dry. Or soak dishes in 1 tsp of Concentrate with hot water, then wash. Or soak dishes in 1 tsp of Concentrate with hot water, then wash.
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Laundry
Use ¾-1 capful of Laundry solution and sprinkle 1 scoop Oxygen Boost in the drum before adding clothes.
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Pots & Pans
Spray All-Purpose and let sit for a few minutes. Scrub and rinse clean. For burnt on food, spray with All-Purpose and sprinkle with Oxygen Boost. Fill with water and soak for a few hours or overnight. Rinse and scrub clean. Repeat if necessary.
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Showers
Spray Bathroom solution and let sit for 10 minutes. Scrub with the abrasive side of the sponge or pad to remove hard water deposits or built up grime. Rinse.
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Tile Floors
For spot cleaning, spray tile or grout with Bathroom solution and wipe clean. To clean floor with a mop, mix 2 Tbsp Concentrate per gallon of water in bucket and mop as normal.
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Toilets
Flush toilet to wet, then spray Bathroom solution and sprinkle Oxygen Boost around the bowl. Scrub thoroughly then flush.
Consciously Clean Formulas
Real Customers. Real Results.
Hover to see the cleaning power of Branch Basics
Tap to see before.
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FAQ's
The color difference is a completely normal variation of a natural product.
Because our concentrate is a natural product, the color of the chamomile specifically varies in two ways: different crop yields have different colors and it gets darker with time. The color can range from very pale to a deep amber, and it's all normal. It's a good thing!
We use the highest quality natural ingredients so every bottle of Concentrate is just as safe and effective as the next.
The easiest way to refill your Concentrate is to become a Branch Basics subscriber - a no-full way to refill your Concentrate as frequently as you need AND get 10% off of each purchase. As a subscriber, you are able to choose your ship date and delivery frequency and can change, skip or cancel deliveries at any time.
Visit our Subscription page for more information.
If you would like to refill The Concentrate without a subscription, you can purchase on our website.
Simply fill Branch Basics bottles with water up to the "water" line on the label, then fill with Concentrate to the "soap" line on the label and top off with water. Gently shake and you're ready to start cleaning!
You can use tap water for All-Purpose, Bathroom cleaners, Foaming Wash and Laundry. For Streak-Free solution, distilled water is recommended.
For more, check out our How It Works page as well as our User Guide.
Branch Basics is not a disinfectant, sanitizer or antibacterial soap. Sanitizers and disinfectants work to kill germs while leaving them in place, which can actually kill good bacteria and create resistant superbugs when certain germs don’t die.
Instead, Branch Basics removes germs vs. killing them, which is the best way to clean under normal circumstances. Only rarely is sanitizing or disinfecting necessary (i.e. when preparing raw meat or after a family member has the flu.) To read more about the science behind this, check out our post Does Branch Basics Kill Germs?
In fact, the CDC recommends opting for plain soap and water to remove germs in your home instead of using a sanitizer!
Short answer: everything! Countertops, floor tiles, pots and pans, bathroom grime, dishes, laundry and so much more. For a complete list of how to clean every surface in your home (truly, Branch Basics can do it all!), check out the Branch Basics Premium Starter Kit User Guide.
Check out our YouTube channel for a variety of how-to videos and Wellness Center for more step-by-step tutorials and cleaning tips and tricks.
What is the pH of The Concentrate?
The pH of our Concentrate is 8.5 +/- 0.5. If you have a concern that requires a particular pH, we recommend that you fill your All-Purpose or Bathroom spray bottle with water and Concentrate and test the pH. Also test an inconspicuous area of the surface you'd like to clean to see how the product interacts with it.
Are Branch Basics cleaning supplies safe for my septic systems?
Yes! Branch Basics products can safely be used with septic systems.
How long does The Concentrate stay preserved?
The Concentrate is good for at least two years. Once The concentrate is mixed with water, the cleaning solutions are good for around a year. We recommend distilled water for the Streak-Free solution because there is only a drop of Concentrate in the water, so using distilled water will be helpful with preservation.
Yes, you can use your own refillable bottles.
Visit Using Your Own Bottles For Branch Basics Concentrate for more, or scroll for dilution ratios.
Dilution Ratios
Here are our suggestions for dilution ratios with our powerful Concentrate:
- For an All-Purpose Cleaner - 1 part Branch Basics Concentrate to 11 parts water
- For a Bathroom Cleaner - 1 part Branch Basics Concentrate to 5 parts water
- For a Streak-Free Cleaner - 1 drop Branch Basics Concentrate to 24 oz. distilled water
- For a Foaming Hand Wash - 1 part Branch Basics Concentrate to 4 parts water
- For Laundry Soap - 1 part Branch Basics Concentrate to 2 parts water
*For laundry, you'll use about 1 tablespoon of the solution for a regular sized lightly soiled load. You'll need a little more for larger loads or heavily soiled loads of laundry.
Bottle Sizes
Below is the breakdown of common bottles sizes. If you have a different sized bottle, use the ratios above to fill your bottle.If you have 24 ounce spray bottles:
- All-Purpose Cleaner - 2 oz concentrate and the rest water
- Bathroom Cleaner - 4 oz concentrate and the rest water
- Streak-Free Cleaner - 1 drop Branch Basics Concentrate to 24 oz. distilled water
If you have 16 ounce spray bottles:
- All-Purpose Cleaner - 1.33 oz concentrate and the rest water
- Bathroom Cleaner - 2.66 oz concentrate and the rest water
- Streak-Free Cleaner - 1 drop Branch Basics Concentrate to 16 oz. distilled water
Other:
- Laundry Soap - 32 oz. Laundry Bottle - 10.66 oz concentrate and the rest water
- Hand Foaming Wash - 10 oz. Foamer Bottle - 2 oz concentrate and the rest water