Branch Basics is fragrance-free. The single word "fragrance" in an ingredient list it is actually a recipe of hundreds of proprietary chemicals, some that are incredibly potent and dramatically affect the air quality of your home. We believe in creating a healthy home that is a safe haven for all, which means one that is free of synthetic fragrance. 

Yes, our products are safe for babies and pets. Our ingredients are selected with the most sensitive in mind. Read The Journey To Our New Formula to learn more about our ingredients and our non-negotiables. 

For all things baby-related, check out Our Non-Toxic Baby Registry and How To Vet Products For Your Baby Registry.

For all things pet-related, check out Our Guide To Pet Safe Cleaning and How To Wash Your Pet With Branch Basic

Branch Basics is not a disinfectant, sanitizer or antibacterial soap. Sanitizers and disinfectants work to kill germs while leaving them in place, which can actually kill good bacteria and create resistant superbugs when certain germs don’t die.

Instead, Branch Basics removes germs vs. killing them, which is the best way to clean under normal circumstances. Only rarely is sanitizing or disinfecting necessary (i.e. when preparing raw meat or after a family member has the flu.) To read more about the science behind this, check out our post Does Branch Basics Kill Germs?

In fact, the CDC recommends opting for plain soap and water to remove germs in your home instead of using a sanitizer!