At Branch Basics, safety was always our number one priority when it came to the creation of our formula.

We are passionate about leading the cleaning industry to a higher standard by empowering consumers with transparency and an open door policy when it comes to information on the safety of the products they use in their homes.

We always try to go the extra mile and provide additional information for the consumer because bold claims on a label is not enough in today’s world of greenwashing. 

We want our customers to be educated and have all the information they need to understand what is truly safe.

Our High Standards  

A priority when introducing our new formula was listing each and every ingredient in their entirety.

Branch Basics is abiding by the food and cosmetic standard of labeling where ingredients are listed in descending order of their occurrence by volume instead of the cleaning industry standard, which doesn't regulate or require ingredients to even be listed on the label!

We list every single ingredient in full, and we wanted to go above and beyond by not only choosing safe ingredients, but also verifying the safety of our end product through third-party testing. Here's how our formula stacks up:

• MADE SAFE® Certified – Screened for toxins, bioaccumulation, and environmental impact

• Leaping Bunny Certified – Cruelty-free, never tested on animals

• EWG Skin Deep Database® – All ingredients rated 1 and 2, the lowest (and safest) score

• Think Dirty® Rating: 0 – No ingredients flagged for health or safety concerns

What is End-Product Testing?

We learned that the individual ingredients used to make a product may not fully reflect the properties and safety of the final formula. Therefore listing all ingredients on a label may not be enough as once mixed, the ingredient properties may have been altered.

At Branch Basics, we want to lead the industry in end-product testing so consumers will have even more information about products they consider purchasing. 

End-product testing reveals the properties of the formula after the ingredients have been mixed and can reveal specific characteristics of the formula and how a formula impacts the body.

Since it was incredibly important that our formula was not an eye or skin irritant, we had many sensitive people test before we would give final approval for ingredients. Even though we believe that people are the most sensitive testing instrument, we knew it would be powerful to put our product to the test.

Our Test Results

We conducted end-product testing to ensure our formula is as safe as possible, and the results speak for themselves.

Official tests confirmed that our formula is not a skin or eye irritant, which means we can confidently state this on our label. You can read the in-depth reports for our skin irritation testing here, as well as the results for our eye irritation tests here.

For skin testing, our formula was applied directly to human skin-like tissue for a set period of time. The outcome? It performed better than any product the lab had ever tested, and even better than natural soaps. In fact, it matched the control (saline solution) with zero irritation.

And for eye safety? Our formula was tested on ocular-like tissue and again confirmed to be non-irritating.

Of course, we’re thrilled to share these results with you all because safety should never be a question! Again, check out the in-depth reports for our skin irritation testing here and eye irritation tests here.

More Testing Results

Further end product testing on our formula illustrates how an ingredient used to make a formula may not even show up at all in the end product.   

The organic corn that is found in one of the ingredients in our formula, after testing, was not present in the formula at all. Not even any corn DNA! We are ecstatic with these results, but we still recognize that anyone can have a sensitivity to or allergy to a specific ingredient and we recommend that very sensitive people order a 2-ounce trial size and carefully test our product.

With our test results and our fully-disclosed ingredient list, we encourage our customers to make an informed decision that is best for them when considering using our product as both a cleaning product and/or as a hand and body wash as well. 

Clean Without Compromise 

At the end of the day, our mission is simple: to remove the guesswork and give you the products and confidence to clean without compromising your health. We’ve gone beyond industry norms-listing every ingredient, testing our formula in its final state, and sharing all the data-because your health and your family’s health are worth it.

We believe that transparency, education, and safety should be the standard, not the exception. We’ll continue to help raise the bar, and hope that someday every product on the shelf is held to the same level of accountability.

Until then, we’ll keep doing what we do best: providing safe, effective cleaning that puts human health first.