A Healthy Home Starts Here

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We're on a Mission to Redefine Clean

We never set out to sell soap. We’re on a mission to help people create healthy homes and experience the power of pure. At Branch Basics, we believe removing harmful cleaning products is one of the most powerful steps toward better health. By choosing our human-safe formulas, you’re protecting your health and creating a truly clean home.

Shop Alex’s Clean Living Favorites

    • New
    • Kit Saves 16%

    All-in-One

    Ultimate Starter Kit

    Featuring all our best-selling products, this human-safe kit cleans your entire home.

    $. $115
    • Most Popular
    • Kit Saves 15%

    For Beginners

    Premium Starter Kit

    We make safe cleaning simple with this all-in-one kit that replaces every cleaner in your home.

    $. $75

    Elevated

    Gel Hand Soap

    Safe and nourishing hand soap that promotes your health.

    $. $45
    • Most Popular
    • Kit Saves 15%

    For Beginners

    Premium Starter Kit in Glass

    Everything you need to start your non-toxic cleaning journey with glass bottles.

    $. $125

    Basic

    Cleaning Essentials Kit in Glass

    All the essentials you need for human-safe cleaning in sustainable glass bottles.

    $. $89

    Basic

    Cleaning Essentials Kit

    Embrace a healthier home with the basic human-safe cleaning essentials you need.

    $. $67
    • New
    • Kit Saves 16%

    All-in-One

    Ultimate Starter Kit in Glass

    This human-safe kit cleans your entire home with sustainable glass bottles.

    $. $145

    For Laundry

    Laundry Kit in Glass

    Clean clothes with safe plant and mineral-based ingredients in our sustainable glass bottle.

    $. $85

    For Laundry

    Laundry Kit

    Cleans clothes safely while effectively removing spots, stains, and odors.

    $. $69

  • Human-Safe

  • Reliably Effective

  • Plant & Mineral Based

  • No Harmful Preservatives

  • Education Based

  • Human-Safe

  • Reliably Effective

  • Plant & Mineral Based

  • No Harmful Preservatives

  • Education Based

  • Human-Safe

  • Reliably Effective

  • Plant & Mineral Based

  • No Harmful Preservatives

  • Education Based

Branch Basics goes beyond cleaning by delivering peace of mind. Every ingredient in our formulas is carefully vetted to ensure it’s safe for people, pets, and the planet. Certified by MADE SAFE®, our products are screened for toxicity, bioaccumulation, and environmental harm—meeting one of the highest safety standards in the industry. The result? A powerful clean without compromise.

We said no to hundreds of formula iterations before landing on products that met our standards: safe, effective, and uncompromising in quality.

Free From:

  • Sulfates

  • Chlorine

  • Phosphates

  • Phthalates

  • Parabens

  • VOCs

  • Endocrine Disruptors

Join us in creating a healthy home revolution! In our Toss The Toxins™ Course, our founders guide you through a 12+ video series broken down by categories to help you remove harmful products from your home, all at your own pace.

Get the Course For Free Get the Course For Free

Branch Basics goes beyond cleaning by delivering peace of mind. Every ingredient in our formulas is carefully vetted to ensure it’s safe for people, pets, and the planet. Certified by MADE SAFE®, our products are screened for toxicity, bioaccumulation, and environmental harm—meeting one of the highest safety standards in the industry. The result? A powerful clean without compromise.

Time to Toss the Toxins: Here’s Why

what people are saying

Over 20,000 5-Star Reviews

Love it!

The product itself has worked wonders in my house, clothes, jewelry, car YOU NAME IT! I think over the past year or so, I found that a simplistic, holistic lifestyle makes a drastic change in your overall health (physically, mentally, spiritually). The ingredients are simple, the products work while being eco-friendly. I cannot say more positive things not just about the products but the brand and women behind it!

MUST HAVE!

I absolutely love the versatility of this product! All purpose cleaner, bathroom cleaner, window cleaner, it does it all! Products like this make it easier to live a nontoxic lifestyle! It’s become quite a staple in my cleaning closet!

Absolutely love how the products work!

My shower and grout has never been cleaner. And our stainless steel and appliances look perfect. I have been looking for something that is non-toxic, pet friendly and cleans well and this is the only product to check all the boxes

New Holy Grail

As a pet owner, i struggled with finding products that wouldn't be harmful to my loved furry ones. I was originally looking for an all purpose and floor cleaner, but when i saw this product also came with a laundry detergent, I was sold. My skin feels so much clearer using non-toxic detergent to clean my pillow cases! I will now be a forever customer thank you branch basics!

Love branch basics

Love that branch basics is women-owned. They have integrity and deep loyalty to the environment and health! As a nurse practitioner committed to holistic health and environmental health, I cannot rave about branch basics more. I am so happy with my shift to branch basics and will be using them for cleaning needs for life! They have a great small business feel.

Absolutely love everything!

It’s so easy. It cleans so well!! The branding is beautiful. And I feel safe knowing all ingredients are listed. Also, love knowing that branch basics philosophy is in line with our holistic lifestyle... it’s not just about selling a cleaner, it’s so much more about changing lives and helping people make healthier choices.

Simplistic in a good way

I’ve been on a mission to slowly convert more of my daily products to things with simple ingredients that I can understand. It really is incredibly easy to just have one concentrate that makes most of my daily cleaning products.

"When we know better, we do better.
And when we do better, we feel better."

-Allison Evans

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