The Concentrate

5 out of 5 based on 9 customer ratings
(9 customer reviews)


The Concentrate (32 oz.) is a powerful, multi-purpose cleaning solution used to make All-Purpose Cleaner, Streak-Free Cleaner, Bathroom Cleaner, and Foaming Wash (for hand and body) when diluted with water. It’s also great for washing laundry!

10% Off 3 or More



Purified Water, Coco Glucoside (Sugar-Based Cleanser), Chamomilla Recutita (Chamomile) Flower Extract*, Decyl Glucoside (Sugar-Based Cleanser), Sodium Citrate (Food-Grade Emulsifier), Lauryl Glucoside (Sugar-Based Cleanser), Sodium Bicarbonate (Food-Grade Baking Soda), Sodium Phytate (Plant-Based Antioxidant), Sapindus Mukorossi Fruit (Soapberry) Extract*

*certified organic


  • Concentrated formula that can be diluted for virtually any cleaning use.
  • Removes heavy gunk, grease, grime, and stains
  • Won’t leave skin dry or chapped
  • Fragrance-free so no lingering odor
  • No harmful VOCs so no need for ventilation
  • Dilutes to make cleaners that leave no residue behind
  • Plant & mineral based ingredients
  • Human Safe & Non-Toxic
  • Non-GMO
  • Gluten-Free
  • Hypoallergenic, no nuts or tree nuts
  • No parabens, phthalates, synthetic preservatives, synthetic fragrances, alcohols, ethoxylates, or SLS
  • Kind to life: not harmful to people or pets when used as directed
  • Bottled in BPA-Free recyclable plastic bottle
  • Our soap and bottles are made in the USA
  • Easy-to-dispense spout with a squeezable bottle for simple pouring

Great For

  • All-Purpose: Appliances, Dishes, Granite, Grills, Highchairs, Jewelry, Marble, Natural Stone, Pacifiers, Pots & Pans, Stains, Stovetops, Sticky Spills, Yoga Mats
  • Bathroom: Tile, Grout, Countertops, Sinks, Showers, Tubs, Toilets, Fixtures, Shower Liners, Soap Scum
  • Streak-Free: Windows, Mirrors, Glass Surfaces, Computer Screens, Phones and Tablets, Fixtures, Aquariums, Shower Doors, and Picture Frames
  • Foaming Wash: Hands, Face, Body, Baby, Hair, Pets, Removing Make-Up, Shaving, Dishes, Fruits & Vegetables
  • Misc: Laundry, Stainless Steel, Wood and Vinyl Floors, Carpet

There are many more uses than those listed above. Please see our User Guide/Stain Master Guide for more specific applications and instructions.


32 oz Concentrate Makes:

  • 16 All-Purpose bottles (24 oz), at $3.06 each ($0.12 per oz)
  • 10 Bathroom bottles (24 oz), at $4.90 each ($0.20 per oz)
  • 240 Streak-Free bottles (24 oz), at $0.20 each (less than $0.01 per oz)
  • 17 Foamer Bottles (10 oz), at $2.88 each ($0.28 per oz)
  • 192 Laundry loads at $0.26 per load

With typical use you can fill 3 All-Purpose, 3 Bathroom, 3 Streak-Free, 3 Foaming Wash, and 60 loads of laundry!

**The individual bottle prices are based on full retail prices of The Concentrate sizes.**


Safety: The Concentrate is human safe, not irritating to the eyes, skin, or lungs. All ingredients are rated 1 on EWG, and there are no harmful preservatives such as methylisothiazolinone, phenoxyethanol, sodium benzoate, potassium sorbate, or any type of alcohol. Even the extremely chemically sensitive and immune compromised are able to use Branch Basics with complete confidence. Our fragrance-free, hypoallergenic concentrate is also biodegradable and is safe for the environment.

Versatility + Convenience: The Concentrate was intentionally formulated to replace all cleaning products in your home. Cleaning has never been so simple!

Economics: Buying Branch Basics for your home may save you as much as half of your yearly cleaning budget. The average cost of 32 oz “green” cleaners – many of which still contain harmful chemicals – is $6.18 (or $0.20 per ounce) and their uses are very limited.  

Effectiveness: Our formula removes stains, breaks down grease and oil, and cleans surfaces leaving no residues outperforming many of the toxic solvents, detergents, and cleaning products it replaces.

Sustainability: Instead of selling one-time-use bottles, each reusable Branch Basics bottle replaces dozens of conventional spray bottles over its lifetime of use. And by buying in bulk concentrate, you conserve energy and save on shipping costs.


Review of The Concentrate

My daughter dropped a fresh pomegranate on a white rug and it broke apart everywhere. She used the bathroom mix on it and the stain disappeared….now that is something!

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Review of The Concentrate

Thank you so much! I love, love, love the new formula!

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Review of The Concentrate

Yes, I’ve managed to try the new formula on the kitchen benches, the balcony tiles (floor) and the bathroom shower and sink so far.

I do love it, just as much as the last one! Our shower was filthy with scum, as we had been so busy for a number of weekends, it kept getting put on the back-burner. So I sprayed it all over and left it for a few minutes – it scrubbed away with hardly any effort at all. Made the experience I was dreading, an absolute breeze!

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Review of The Concentrate

I am so happy with the new formula! Seems even better!

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Review of The Concentrate

I’m afraid you guys can no longer say your product is not tested on animals…
My dog Sammy just had an unfortunate encounter with a skunk. I turned to what I trust, and washed him down with Branch Basics! He’s much better now!

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Review of The Concentrate

Wow, y’all. Seriously. Wow.
I moved into a new office with windows that hadn’t been cleaned outside in several years. I knew the maintenance crew wouldn’t do it because they’d already said no.
I came to work on Saturday armed with the bathroom concentrate, the window concentrate, a broom, a Swiffer sweeper handle and a hand towel. Two cleanings with the bathroom concentrate and two cleanings with the window concentrate and I can actually see outside! I thought I was going to need to go back over it with more window concentrate and paper towels to get rid of any streaks but to my surprise, the windows look fine!
Then this morning on a wild impulse, I grabbed a paper towel and used some foaming hand wash to clean the mirror in the master bathroom. Just to double-check my results, I did the same thing in the guest bath.
This stuff does not streak. I am SO impressed.
Thank you!!!

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Review of The Concentrate

I had a large blood stain on my shirt and i treated it with the All-Purpose… in minutes, it literally disappeared. Unbelievable!!

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Review of The Concentrate

I heard about Branch Basics from my sister, while we were hiking. She told me all about their story, their process to make the product better and then told me about the product. She was so excited about getting her starter pack that I immediately went home and bought one too (apparently I’m super susceptible to the power of suggestion 😊).

I’ve tried a lot of other “all natural” and plant-based cleaners as well as homemade cleaners. In fact, we usually use vinegar and water or lavender oil water to clean. So I was excited but also pretty skeptical of the effectiveness of the product.

When I finally got my box I was so excited. That night I made the streak-free bottle and was ecstatic about how much my mirrors shined. They seemed to look better than when I used Windex or vinegar water. However, it was dark and it was late, so I thought I just just be imagining things…I wasn’t.

This weekend I finally had some time to get really into my cleaning mode and made the rest of the bottles. I am extremely impressed that even though this formula is mostly water, it cleans better than the major brand cleaners. If you’re looking for a powerful cleaning product that is free of toxins and harmful chemicals, look no further.

P.S. I also use handsoap for facewash (I know, I know) and this is doing awesome things for my skin as a face wash. Plus, I feel much better about putting it on my skin than the other stuff I’ve been using. I love love love this stuff.

P.P.S. My sister has been using this for a few months longer than I have and she is still loving it!

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Review of The Concentrate

I used the new formula in the all-purpose dilution to clean paint brushes! And to remove dried-on paint from my hands. Well done!

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