The Concentrate

4.97674418605 out of 5 based on 43 customer ratings
(43 customer reviews)

$49.00 – or subscribe and get 10% off

The Concentrate (32 oz.) is a powerful, multi-purpose cleaning solution used to make All-Purpose Cleaner, Streak-Free Cleaner, Bathroom Cleaner, and Foaming Wash (for hand and body) when diluted with water. It’s also great for washing laundry!

Delivery Options



Get 10% off 3 or more. Applies to Auto-Ship for a total of 20% off.

BACKORDERED: Ships on Friday (4/27)

Description

INGREDIENTS

Purified Water, Coco Glucoside (Sugar-Based Cleanser), Chamomilla Recutita (Chamomile) Flower Extract*, Decyl Glucoside (Sugar-Based Cleanser), Sodium Citrate (Food-Grade Emulsifier), Lauryl Glucoside (Sugar-Based Cleanser), Sodium Bicarbonate (Food-Grade Baking Soda), Sodium Phytate (Plant-Based Antioxidant), Sapindus Mukorossi Fruit (Soapberry) Extract*

*certified organic

PRODUCT FEATURES

  • Concentrated formula that can be diluted for virtually any cleaning use.
  • Removes heavy gunk, grease, grime, and stains
  • Won’t leave skin dry or chapped
  • Fragrance-free so no lingering odor
  • No harmful VOCs so no need for ventilation
  • Dilutes to make cleaners that leave no residue behind
  • Plant & mineral based ingredients
  • Human Safe & Non-Toxic
  • Non-GMO
  • Gluten-Free
  • Hypoallergenic, no nuts or tree nuts
  • No parabens, phthalates, synthetic preservatives, synthetic fragrances, alcohols, ethoxylates, or SLS
  • Kind to life: not harmful to people or pets when used as directed
  • Bottled in BPA-Free recyclable plastic bottle
  • Our soap and bottles are made in the USA
  • Easy-to-dispense spout with a squeezable bottle for simple pouring

Great For

  • All-Purpose: Appliances, Dishes, Granite, Grills, Highchairs, Jewelry, Marble, Natural Stone, Pacifiers, Pots & Pans, Stains, Stovetops, Sticky Spills, Yoga Mats
  • Bathroom: Tile, Grout, Countertops, Sinks, Showers, Tubs, Toilets, Fixtures, Shower Liners, Soap Scum
  • Streak-Free: Windows, Mirrors, Glass Surfaces, Computer Screens, Phones and Tablets, Fixtures, Aquariums, Shower Doors, and Picture Frames
  • Foaming Wash: Hands, Face, Body, Baby, Hair, Pets, Removing Make-Up, Shaving, Dishes, Fruits & Vegetables
  • Misc: Laundry, Stainless Steel, Wood and Vinyl Floors, Carpet

There are many more uses than those listed above. Please see our User Guide/Stain Master Guide for more specific applications and instructions.

QUANTITY + PRICE  BREAKDOWN

32 oz Concentrate Makes:

  • 16 All-Purpose bottles (24 oz), at $3.06 each ($0.12 per oz)
  • 10 Bathroom bottles (24 oz), at $4.90 each ($0.20 per oz)
  • 240 Streak-Free bottles (24 oz), at $0.20 each (less than $0.01 per oz)
  • 17 Foamer Bottles (10 oz), at $2.88 each ($0.28 per oz)
  • 192 Laundry loads at $0.26 per load

With typical use you can fill 3 All-Purpose, 3 Bathroom, 3 Streak-Free, 3 Foaming Wash, and 60 loads of laundry!

**The individual bottle prices are based on full retail prices of The Concentrate sizes.**

MORE ABOUT THE CONCENTRATE

Safety: The Concentrate is human safe, not irritating to the eyes, skin, or lungs. All ingredients are rated 1 on EWG, and there are no harmful preservatives such as methylisothiazolinone, phenoxyethanol, sodium benzoate, potassium sorbate, or any type of alcohol. Even the extremely chemically sensitive and immune compromised are able to use Branch Basics with complete confidence. Our fragrance-free, hypoallergenic concentrate is also biodegradable and is safe for the environment.

Versatility + Convenience: The Concentrate was intentionally formulated to replace all cleaning products in your home. Cleaning has never been so simple!

Economics: Buying Branch Basics for your home may save you as much as half of your yearly cleaning budget. The average cost of 32 oz “green” cleaners – many of which still contain harmful chemicals – is $6.18 (or $0.20 per ounce) and their uses are very limited.  

Effectiveness: Our formula removes stains, breaks down grease and oil, and cleans surfaces leaving no residues outperforming many of the toxic solvents, detergents, and cleaning products it replaces.

Sustainability: Instead of selling one-time-use bottles, each reusable Branch Basics bottle replaces dozens of conventional spray bottles over its lifetime of use. And by buying in bulk concentrate, you conserve energy and save on shipping costs.

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Reviews

5/5
Starter Kit + Oxygen Boost

The only product i can tolerate with allergies and have it shipped to Australia

Overall Score Score:
5
5/5
Starter Kit + Oxygen Boost

Love it! Primarily use it as a laundry stain remover, hand soap, and to hand wash the dishes that don’t make it to the dishwasher. Works great!

Overall Score Score:
5
5/5
Starter Kit + Oxygen Boost

Works marvelously

Overall Score Score:
5
5/5
Starter Kit + Oxygen Boost

I have been a Branch Basics customer for about 3 years now. I looked into getting a cleaning product that was versatile and could safely be used around by soon to be born granddaughter. I have chemical sensitivity issues as well. Branch Basics ticked all the boxes. It not only is safe but it is very effective at cleaning and for the laundry. It plus cleaning vinegar are the only products I use in my home. I do like the Oxygen Boost as well but I don’t purchase it because it’s too costly for my family.

Overall Score Score:
5
5/5
Starter Kit + Oxygen Boost

Love it! I use as hand soap, window and glass cleaner, bathroom spray and as an all purpose spray. It doesn’t smell or give me a headache and I feel safe using it around my children.

Overall Score Score:
5
5/5
Starter Kit + Oxygen Boost

It’s great – we use it for everything!

Overall Score Score:
5
5/5
Starter Kit + Oxygen Boost

I absolutely love the concentrate! I use it to clean every surface of our house, to clean laundry (it’s never met a stain it couldn’t remove), and I use it as an out and about hand cleaner. Thank you for a fabulous product that I feel good about using!

Overall Score Score:
5
5/5
Starter Kit + Oxygen Boost

So thankful that Branch Basics is back! It is nice to be able to really clean my house with a safe and effective cleaning product. And I love the Oxygen Boost, too, because it works on stains AND odors!

Overall Score Score:
5
5/5
Starter Kit + Oxygen Boost

So thankful that Branch Basics is back! It is nice to be able to really clean my house with a safe and effective cleaning product. And I love the Oxygen Boost, too, because it works on stains AND odors!

Overall Score Score:
5
5/5
Starter Kit + Oxygen Boost

The Branch Basics concentrate is great for cleaning everything. We use it in the dishwasher, laundry, bathrooms and kitchen. I keep the little bottle in my purse for spot cleaning any clothing or even the car seat when out and about! The oxygen boost is very effective in the laundry. I plan to try it when cleaning the toilet bowl. However, I’ve run out and need to order more! I’m so glad to have Branch Basics back in our home!

Overall Score Score:
5
5/5
Starter Kit + Oxygen Boost

I love the fact that I can use Branch Basics for everything around my house! It is so much easier not to have many different bottles of cleaners (full of chemicals) cluttering up my cupboard. I just dilute the concentrate to whatever strength I need for the job at hand and go for it. I had forgotten how great it works in the dishwasher & laundry, too. So glad it is back. I actually think it works better than before. I am hoping to see it available in larger quantities at some point. Thanks so much for bringing it back!

Overall Score Score:
5
5/5
Starter Kit + Oxygen Boost

I am a long time user and was at a loss when the formula was being redone. I am so glad to have Branch Basics in my house again. I use it for everything and my four kids all ask for it by name when it is time for chores.

Overall Score Score:
5
5/5
Starter Kit + Oxygen Boost

I am a long time user and was at a loss when the formula was being redone. I am so glad to have Branch Basics in my house again. I use it for everything and my four kids all ask for it by name when it is time for chores.

Overall Score Score:
5
5/5
Starter Kit + Oxygen Boost

It works great. I love it.

Overall Score Score:
5
5/5
Starter Kit + Oxygen Boost

I use it on everything!! I like that it cleans so well without all of the chemicals and smells of commercial cleaners.

Overall Score Score:
5
5/5
Starter Kit + Oxygen Boost

I have been detoxing my house for a few months and looking for a great cleaner. After hearing the great things about Branch Basics, I figured I would give it a try. But…. I didn’t want to buy the starter kit because of the plastic bottles. I contacted the company explains that I only wanted to use glass and they were great in giving me the ratio so I was able to keep using glass. This past weekend, I gave it a shot cleaning my entire kitchen top to bottom. It is a great product. I did everything from cleaning my cabinets to cleaning the inside of my oven. Love it!! I have heard great things about using in my laundry. That is my next adventure.

Overall Score Score:
5
5/5
Starter Kit + Oxygen Boost

I love it!! It is so simple and I just love that I don’t have to have a whole bunch of products. Just one concentrate that I can mix for different uses! It feels so good to use something that isn’t a danger to breath in or have on your skin!!! I am very thankful for Branch Basics!

Overall Score Score:
5
5/5
Starter Kit + Oxygen Boost

I love it!! It is so simple and I just love that I don’t have to have a whole bunch of products. Just one concentrate that I can mix for different uses! It feels so good to use something that isn’t a danger to breath in or have on your skin!!! I am very thankful for Branch Basics!

Overall Score Score:
5
4/5
Starter Kit + Oxygen Boost

I think that the new concentrate, when made into the all purpose cleaner, is a little “foamier” when wiped onto counters and harder to completely wipe off. I’ve noticed that if a glass sits on the counter near the sink, it will stick to the counter slightly. Is that due to the plant sugar base?

Overall Score Score:
4
5/5
The Concentrate

I love how one solution can be a cleaner for the kitchen and bathroom, a window cleaner and foam soap for hand washing. It’s clean feeling and if I add some essential oils I can make it smell like anything but lemon. Try it! You will not be disappointed.

Overall Score Score:
5
5/5
The Concentrate - All-Purpose, Non-Toxic Cleaner - Branch Basics

I have been using Branch Basics since the original formula. It was really hard to go without the concentrate over the last year when BB was reformulating. I was using another “natural” cleaning concentrate while BB was out of stock but never liked it. I have most of a bottle of it left over now that I can get the BB concentrate again. I can’t say enough good things about it. It’s safe, it doesn’t smell like chemicals, and it cleans better than any product I’ve ever used. We use it in the spray bottles to clean the kitchen and bathrooms, in our mop on the tile floors, as foaming hand soap, and now as our laundry detergent. Once it gets warmer out we’ll try using it to wash our dog. Thrilled with this product and hope that I never run out again.

Overall Score Score:
5
5/5
Starter Kit + Oxygen Boost

I loved the old formula and feel the same about the reboot! It’s so nice to be able to trust a product.

Overall Score Score:
5
5/5
Starter Kit + Oxygen Boost

I love the concentrate so much. I use it to clean everything. I am so happy to have a safe cleaning product with a young toddler at home. My favorite way to use it is in place of conventional laundry detergent. I use it with the oxygen boost. I am so happy I found Branch Basics! Also, the all-purpose Spray got purple crayon out of my white carpet. My toddler had a little too much fun when I looked away for a second 😊.

Overall Score Score:
5
5/5
Starter Kit + Oxygen Boost

I use it daily and feel safe with my children in the room. I only wish there were more demonstrations available. For example, removing grease stains, or cleaning a toilet. I never know how much to use at a time.

Overall Score Score:
5
5/5
Starter Kit + Oxygen Boost

Great for general cleaning and super laundry pretreatment.

Overall Score Score:
5
5/5
Starter Kit + Oxygen Boost

I love the concentrate. It is makes cleaning so easy!

Overall Score Score:
5
5/5
Starter Kit + Oxygen Boost

I use Branch Basic concentrate in my laundry with a teaspoon of Dr. Bronners Tea tree soap. I also use it to clean my shower, and I wash vegetables and fruits with it.

Overall Score Score:
5
5/5
Starter Kit + Oxygen Boost

I love branch basics products. I have been using them for cleaning for a while now and it is the best cleaning product I have ever used. I use it to clean everything and it works and I do not worry about what is going into the environment now. I recently started using the concentrate and oxygen boost in laundry and am very pleased. I started using the product when I read a review from someone who cleaned her over with it- I started there and have been thrilled ever since. I also am impressed by the integrity of the company and the way they have handled the reboot the last year. I am a fan for life.

Overall Score Score:
5
5/5
Starter Kit + Oxygen Boost

The best all-purpose cleaning product available.

Overall Score Score:
5
5/5
Starter Kit + Oxygen Boost

Excellent cleaning job on laundry. Gets out the shop/machine shop odors from my husband’s clothes.

Overall Score Score:
5
5/5
Starter Kit + Oxygen Boost

Great product. I feel good using an all natural product such as the concentrate.

Overall Score Score:
5
5/5
Starter Kit + Oxygen Boost

Hi–I’m an “old” customer….I switched to a number of different products when you guys were re-formulating….I really tried soooo many products, especially for laundry, but was never quite satisfied….I thought I’d just continue with some of those but find myself gravitating back to Branch Basics as soon as I use up my stash of other cleaning/laundry products. Glad you’re back!

Overall Score Score:
5
5/5
Starter Kit + Oxygen Boost

I love using Branch Basics not only because it cleans so well but I have such peace of mind knowing there are no harsh chemicals. I also clearly see that you ladies are committed to creating products for us that are the best and ones that we can trust to be and do exactly what they claim. Thank you all!

Overall Score Score:
5
5/5
The Concentrate - All-Purpose, Non-Toxic Cleaner - Branch Basics

Wow, where to start? This phenomenal cleaner attacks and conquers everything from soap scum to grease to urine to blood (life with kids and pets…) and everything between. I go around the house with my spray bottles, rags and brushes, feeling like the Cleaning Genie. You can almost see the animated sparkles after I finish a room. The uses go on and on. Laundry – check, clothes are completely clean, no use for detergent or softener (I add oxygen boost or baking soda to the drum, and use vinegar instead of softener). Carpet – check, spray on stains and then scrub with a hard-bristle brush until stains disappear (ketchup and vomit too!). Windows, surfaces, toys, skin, hair, dishes, appliances, floors, toilets, mop-ups… – check, check, check… Quick comparison: The old formula had something of a “plastic” smell, didn’t foam, and cleaned amazingly. The new formula smells better (very slight fruity scent), foams well, and if possible, cleans even better!!!

Overall Score Score:
5
5/5
Review of The Concentrate

My daughter dropped a fresh pomegranate on a white rug and it broke apart everywhere. She used the bathroom mix on it and the stain disappeared….now that is something!

Overall Score Score:
5/5
Review of The Concentrate

Thank you so much! I love, love, love the new formula!

Overall Score Score:
5/5
Review of The Concentrate

Yes, I’ve managed to try the new formula on the kitchen benches, the balcony tiles (floor) and the bathroom shower and sink so far.

I do love it, just as much as the last one! Our shower was filthy with scum, as we had been so busy for a number of weekends, it kept getting put on the back-burner. So I sprayed it all over and left it for a few minutes – it scrubbed away with hardly any effort at all. Made the experience I was dreading, an absolute breeze!

Overall Score Score:
5/5
Review of The Concentrate

I am so happy with the new formula! Seems even better!

Overall Score Score:
5/5
Review of The Concentrate

I’m afraid you guys can no longer say your product is not tested on animals…
My dog Sammy just had an unfortunate encounter with a skunk. I turned to what I trust, and washed him down with Branch Basics! He’s much better now!

Overall Score Score:
5/5
Review of The Concentrate

Wow, y’all. Seriously. Wow.
I moved into a new office with windows that hadn’t been cleaned outside in several years. I knew the maintenance crew wouldn’t do it because they’d already said no.
I came to work on Saturday armed with the bathroom concentrate, the window concentrate, a broom, a Swiffer sweeper handle and a hand towel. Two cleanings with the bathroom concentrate and two cleanings with the window concentrate and I can actually see outside! I thought I was going to need to go back over it with more window concentrate and paper towels to get rid of any streaks but to my surprise, the windows look fine!
Then this morning on a wild impulse, I grabbed a paper towel and used some foaming hand wash to clean the mirror in the master bathroom. Just to double-check my results, I did the same thing in the guest bath.
This stuff does not streak. I am SO impressed.
Thank you!!!

Overall Score Score:
5/5
Review of The Concentrate

I had a large blood stain on my shirt and i treated it with the All-Purpose… in minutes, it literally disappeared. Unbelievable!!

Overall Score Score:
5/5
Review of The Concentrate

I heard about Branch Basics from my sister, while we were hiking. She told me all about their story, their process to make the product better and then told me about the product. She was so excited about getting her starter pack that I immediately went home and bought one too (apparently I’m super susceptible to the power of suggestion 😊).

I’ve tried a lot of other “all natural” and plant-based cleaners as well as homemade cleaners. In fact, we usually use vinegar and water or lavender oil water to clean. So I was excited but also pretty skeptical of the effectiveness of the product.

When I finally got my box I was so excited. That night I made the streak-free bottle and was ecstatic about how much my mirrors shined. They seemed to look better than when I used Windex or vinegar water. However, it was dark and it was late, so I thought I just just be imagining things…I wasn’t.

This weekend I finally had some time to get really into my cleaning mode and made the rest of the bottles. I am extremely impressed that even though this formula is mostly water, it cleans better than the major brand cleaners. If you’re looking for a powerful cleaning product that is free of toxins and harmful chemicals, look no further.

P.S. I also use handsoap for facewash (I know, I know) and this is doing awesome things for my skin as a face wash. Plus, I feel much better about putting it on my skin than the other stuff I’ve been using. I love love love this stuff.

P.P.S. My sister has been using this for a few months longer than I have and she is still loving it!

Overall Score Score:
5/5
Review of The Concentrate

I used the new formula in the all-purpose dilution to clean paint brushes! And to remove dried-on paint from my hands. Well done!

Overall Score Score:

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