The Concentrate

(170 customer reviews)

$49.00 – or subscribe and get 10% off

The Concentrate (33 oz.) is a powerful, multi-purpose cleaning solution used to make All-Purpose Cleaner, Streak-Free Cleaner, Bathroom Cleaner, and Foaming Wash (for hand and body) when diluted with water. It’s also great for washing laundry!

Delivery Options

Description

INGREDIENTS

Purified Water, Coco Glucoside (Sugar-Based Cleanser), Organic Chamomilla Recutita (Chamomile) Flower Extract, Decyl Glucoside (Sugar-Based Cleanser), Sodium Citrate (Food-Grade Emulsifier), Lauryl Glucoside (Sugar-Based Cleanser), Sodium Bicarbonate (Food-Grade Baking Soda), Sodium Phytate (Plant-Based Antioxidant)

PRODUCT FEATURES

  • Concentrated formula that can be diluted for virtually any cleaning use.
  • Removes heavy gunk, grease, grime, and stains
  • Won’t leave skin dry or chapped
  • Fragrance-free so no lingering odor
  • No harmful VOCs so no need for ventilation
  • Dilutes to make cleaners that leave no residue behind
  • Plant & mineral based ingredients
  • Human Safe & Non-Toxic
  • Non-GMO
  • Gluten-Free
  • Hypoallergenic, no nuts or tree nuts
  • No parabens, phthalates, synthetic preservatives, synthetic fragrances, alcohols, ethoxylates, or SLS
  • Kind to life: not harmful to people or pets when used as directed
  • Bottled in BPA-Free recyclable plastic bottle
  • Our soap and bottles are made in the USA
  • Easy-to-dispense spout with a squeezable bottle for simple pouring

Great For

  • All-Purpose: Appliances, Dishes, Granite, Grills, Highchairs, Jewelry, Marble, Natural Stone, Pacifiers, Pots & Pans, Stains, Stovetops, Sticky Spills, Yoga Mats
  • Bathroom: Tile, Grout, Countertops, Sinks, Showers, Tubs, Toilets, Fixtures, Shower Liners, Soap Scum
  • Streak-Free: Windows, Mirrors, Glass Surfaces, Computer Screens, Phones and Tablets, Fixtures, Aquariums, Shower Doors, and Picture Frames
  • Foaming Wash: Hands, Face, Body, Baby, Hair, Pets, Removing Make-Up, Shaving, Dishes, Fruits & Vegetables
  • Misc: Laundry, Stainless Steel, Wood and Vinyl Floors, Carpet

There are many more uses than those listed above. Please see our User Guide for more specific applications and instructions.

QUANTITY + PRICE  BREAKDOWN

33 oz. Concentrate Makes:

  • 3 All-Purpose bottles (24 oz.) at $2.90 each
  • 3 Bathroom bottles (24 oz.) at $5.80 each
  • 3 Streak-Free bottles (24 oz.) at $0.20 each
  • 3 Foaming Wash bottles (10 oz.) at $2.90 each
  • 64 laundry loads at $0.24 per load

MORE ABOUT THE CONCENTRATE

Safety: The Concentrate is human safe, not irritating to the eyes, skin, or lungs. All ingredients are rated 1 on EWG, and there are no harmful preservatives such as methylisothiazolinone, phenoxyethanol, sodium benzoate, potassium sorbate, or any type of alcohol. Even the extremely chemically sensitive and immune compromised are able to use Branch Basics with complete confidence. Our fragrance-free, hypoallergenic concentrate is also biodegradable and is safe for the environment.

Versatility + Convenience: The Concentrate was intentionally formulated to replace all cleaning products in your home. Cleaning has never been so simple!

Economics: Buying Branch Basics for your home may save you as much as half of your yearly cleaning budget. The average cost of 24 oz “green” cleaners – many of which still contain harmful chemicals – is $6.18, and their uses are very limited. A 33 oz. bottle of The Concentrate makes 16 All-Purpose spray bottles (24 oz.), costing only $2.90 each!   

Effectiveness: Our formula removes stains, breaks down grease and oil, and cleans surfaces leaving no residues outperforming many of the toxic solvents, detergents, and cleaning products it replaces.

Sustainability: Instead of selling one-time-use bottles, each reusable Branch Basics bottle replaces dozens of conventional spray bottles over its lifetime of use. And you conserve energy and save on shipping costs.

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4.93 out of 5 stars

170 reviews

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What others are saying

  1. Soni

    This product is life changing! It effortlessly cleans like no one’s business, seriously. Cleaning power itself is better than any conventional cleaning product that I’ve ever used that were loaded with toxic. I can’t believe something so safe has so much cleaning power. The best part is not only I can clean everything effortlessly, but also I don’t have to worry about toxins when my kids are helping me clean. It’s the best!

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  2. Kelli graybill

    Love it. Versatile and can use on anything, so it’s all in 1! And clean/green which is all we use!

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  3. Brianna Wolin

    Makes cleaning so easy- one solution and done! Definitely recommend adding some essential oil because it doesn’t leave a “clean” smell when using without.

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  4. Alli

    I’ve been using the Concentrate for about 2 weeks. I love it to clean my kitchen (All Purpose bottle) I like it as a hand soap as well.

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  5. Brittany Gladden

    I just got my starter kit today and so far I’m delighted! No head-ache inducing smells, and it worked better on my bathtub than any of the smelly conventional stuff. The cap that come on my starter kit bottle didn’t work at all though. It leaks all over when I try to fill my bottles. I ended up just having to take the cap entirely off and hand pour because it was spilling everywhere.

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    • rkamin

      Hi Brittany. Thanks for leaving a review and we’re so sorry to hear that the cap is leaking on your bottle! I just ordered you a new one that will ship out tomorrow. Happy cleaning! 🙂

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  6. Victoria

    Absolutely love it! I started out with the starter kit with all the bottles & love the hand soap & the all purpose so far♥️ I did add a few drops of essential oils in my hand soap dispenser. I’m very happy my daughter told me about your products since I was diagnosed with breast cancer I’ve completely cleaned out cleaning products, makeup and so much more for clean living. Thank you so much🙏🏻🙏🏻
    Sincerely,
    Victoria

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  7. Karen Taylor

    This has replaced most of my cleaning products.

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  8. Alexus

    This stuff is amazing- it gets out stains on pretty much everything I’ve tried it on and I love that it’s non toxic to my pets and myself!

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  9. rachelmcmahan

    I started using Branch Basics a long time ago, when they had their first concentrate formula. I couldn’t believe it was designed to be used for ALL. THINGS. CLEANING! Our family’s main reason for buying it was that it was scent-free. Over the years we have transitioned to using it for more and more. The way it cleans berry based juice/popsicles out of the carpet is amazing! I recommend it to everyone and am a lifetime customer.

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  10. caseydevine010

    I love this product so much. It has totally simplified and detoxified the way we clean our home. We have 2 dogs who create all sorts of messes and this always gets them out. It gets stains/scuffs off of our painted walls without stripping them, stains out of the carpet, coffee spills out of the couch, cleans bathroom messes, etc. One bottle of concentrate has lasted us about 5 months. We use the all purpose cleaner/bathroom cleaner pretty much daily and the laundry cleaner weekly (washing 3 loads). Also combining this with the oxygen boost and our laundry has never been cleaner. One pro-tip when using the glass cleaner, I always use newspaper or a paper bag to wipe down mirrors and windows which leaves them streak free and lint free.

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  11. Brenda Henderson

    The Concentrate – All-Purpose, Non-Toxic Cleaner – Branch BasicsI have tried many times to remove mold stains on the rubber seal of our front loader washing machine. Oxygen boost finally did the trick! I will be ordering more of this fine product and the concentrate very soon!!!! Thank you so much. This is the first review I have ever written, but I felt it was worth raving about!

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  12. Cara Bowling

    Branch Basics is honestly great. I so appreciate the strict standards they keep for non-toxic ingredients and the product works really well! What more do you need!

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  13. Anonymous

    Love that I can use one bottle for everything! It gets the job done.

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  14. works great

    All-Purpose Bottlepleasant non irritating odor. cleans very well even tough bathroom shower buildup.

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  15. Bri

    I love this product! It doesnt dry my hands out while using it and it makes my home clean without giving me a headache from strong perfumes like most cleaners do.

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  16. Sarah

    I love this stuff! I cant believe i can make multiple bottles of each product for such a great overall price! I was weary about using only 3/4 cap full of the laundry detergent per load, but i am pleasently surprised that even my husband’s smelly clothes come out smelling fresh. I wish the hand washing product was a little more sudsy and less drying on the skin, but overall very satisfied! So grateful i dont have to worry terribly about my new baby getting into our cleaning products anymore! I can even clean while holding my baby! Ive recommended to my friends who are also concerned for their family’s health.

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  17. Anonymous

    I bought the $69 kit and love how all the bottles are labeled and show exact measurements to make filling a snap! So far I am liking all the products-I did add a few drops of essential oils as I prefer a scent when I’m cleaning.

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  18. Works great

    Works great. The only thing is I wish it included or made easy to find how much Concentrate/water ratio to make each of the cleaners without having to buy your bottles. I have bottles I can use and do not want to purchase more bottles.

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    • Branch Basics Rachel Kamin

      Thank you for the review! Here are the dilution ratios you’ll need to fill your own bottles:
      All Purpose – 1 part Branch Basics concentrate to 11 parts water
      Bathroom – 1 part Branch Basics concentrate to 5 parts water
      Streak Free – 1 drop Branch Basics concentrate to 24 oz. distilled water
      Hand Foamer – 1 part Branch Basics concentrate to 4 parts water
      Laundry – 1 part Branch Basics concentrate to 2 parts water

      Happy cleaning!

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  19. Kylie

    The Concentrate – All-Purpose, Non-Toxic Cleaner – Branch BasicsI love it! I have tried a lot of non toxic house cleaners and haven’t been as satisfied either with the cleaning results or the process… Branch Basics has been my favorite so far. Cleans well and is great on my laundry as well! I definitely recommend. I have been on a hunt for safe cleaners, especially now that we have young kids, the hunt is now over!

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  20. Julie

    Using the concentrate for laundry has such a great result! The clothes come out softer and fresher than prior (safer too!) detergent. I am sold on Branch Basics for laundry and cannot want to try in other areas of my home!

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