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The Concentrate
How It Works
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1 Concentrate 13 Refills
For only $55
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3
Foaming Wash Refills
$3.71 each
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3
All-Purpose Refills
$2.06 each
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3
Bathroom Refills
$4.12 each
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3
Streak-Free Refills
$0.49 each
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1
Laundry Refills
64 loads, $0.26 each
Simplify & Save
One Concentrate For Everything
Replace dozens of toxic cleaners with one Concentrate that can do it all. The bottles are refillable so they’re better for the environment and your wallet!
For only $55
Here’s Why We Are Different
human safe
Our Formula
Clean Without Compromise
We said no to hundreds of formula iterations before one met our standard. We landed on a Concentrate that cleans effectively without compromising your health. Our products are a vehicle for our mission to empower others to create healthy homes.
Free From
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SULFATES
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CHLORINE
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PHOSPHATES
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PHTHALATES
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PARABENS
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VOCS
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Endocrine Disruptors
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Efficacy
Reliably Effective
Pure & Powerful
A hardworking, effective solution in just one bottle, our Concentrate is a versatile match for your entire home. It will cut through any mess on any surface – from your counters to your laundry to your baby’s bum! We are truly all-purpose.
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Sustainability
waste less
Refill & Reuse
Our refill model has prevented 14 million single-use plastic bottles from ending up in landfills. By not shipping water, we save on weight and volume, which has prevented the release of over 8 million pounds of CO2. We strive to find ways to keep our environmental impact light.
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The Healthy Home Revolution
"Our products are the vehicle for our mission to help people experience the power of pure by tossing the toxins and creating a healthy home."
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Mineral Based Ingredients
One Bottle, So Many Uses
Everday Uses
Our powerful, non-toxic formula was created with versatility in mind, meant to replace every single toxic cleaning product in your home. From laundry stains to bathroom grout, we've got you covered.