Brands We Love

We are a holistic company that believes in the big picture of health. That means we believe in more than just safe cleaning and air purification. So in addition to our Healthy Living Library, linked to throughout this page, we want to share what we have discovered through years of experience to be the highest quality health products on the market. As we always say, “It’s all about quality!” So browse the following links, knowing you’re amongst the very best in their categories. And if you have any recommendations that you believe would meet the criteria of our Brands We Love page, please email us at, we’d love to hear about it!

Remember, our criterion for any material or product is always based on the canary principle, which gives us a benchmark for safe materials. If the canary (the chemically sensitive) can tolerate or use the product or material without harm or reaction, then everyone else does fine, but if the canary gets sick or dies, then further evaluation is necessary and everyone is potentially vulnerable.


Choosing the right air purifier can make a big difference in your air quality. The materials used in the air purifier itself are important. It should be free of plastic parts, formaldehyde, toxic adhesives and glues that outgas. Your purifier should also emit no ozone or high frequency fields. We recommend two types of air purifiers that meet these criteria: The Austin Air and Aireox. Both have been used for years by the chemically sensitive.

Why Austin Air and Aireox

  • Well built, reliable, long-lasting (We have clients using units that were bought in the early 90’s)
  • Relatively low cost
  • No antimicrobials added (antimicrobials are unnecessary chemical treatments that are similar to pesticides)
  • No plastic parts
  • No toxic glues and adhesives
  • No wireless remote or electronic components that add high frequency fields
  • No ozone production
  • All-steel housing
  • Use a powder-coated paint with no off-gassing
  • Completely sealed internal motors
  • 100% filtration; no bypassed air
  • Removes dust, mold, pollens, dander, odors, chemical vapors, etc.
  • American-made

Austin Air – Austin Air was chosen by the US Government to fulfill the largest deployment of air cleaners in American history and by FEMA and The Red Cross to address the serious air quality concerns in post 9/11 New York. The HEPA filter was developed by the Atomic Energy Commission specifically to protect the Human Respiratory System (nose, mouth, throat, lungs) from radioactive dust particles. Austin Air takes it a step further, incorporating True Medical Grade HEPA with 99.97% efficiency down to 0.3 microns and 95% efficiency down to 0.1 microns. This is one of the most efficient particulate filtering media on the market. Austin Air also uses Activated Carbon and other media to remove Volatile Organic Compounds (VOC’s), noxious gases and chemicals. The filter life and product support is unmatched in the market as each cleaner is backed by a 5-year prorated warranty for normal household use. Finally, there is virtually no maintenance with this air purifier.

Aireox – Aireox Air Purifiers are highly efficient, portable and quiet, making them an excellent choice for the home and office. Many customers choose Aireox for its quiet operation, which for many people is very important especially when they are trying to sleep. The motor is sealed so that there is no exposure of the motor’s components to the air. This keeps any oil or lubricant vapors from being discharged into the environment. Non-sealed motors require exposure to the “filtered” airflow to cool their moving parts. Aireox motors have twice the normal life expectancy of non-sealed motors. They stay cool to the touch and are child-safe. Aierox has worked with multiple-chemical sensitivity (MCS) patients since the beginning of their company’s founding with great success. They use special zero-outgassing cords, long lasting zero-outgassing paint and absolutely no sealants.



Most vacuum cleaners exhaust the very dust that was just collected back into the air, making the area more contaminated than before! Even true HEPA vacuum cleaners do this if they are not specifically designed to contain all particulates at all junctures and seals where hoses and nozzles connect. Your vacuum should be abatement-level and made of materials that won’t continually outgas. Abatement level means that it could be used to clean up mold, asbestos or lead without any particulate escape back into the environment. The vacuum should also have been tested and proven to contain cat and animal danders. Read HEPA Vacuum 101 to learn more about their importance…and why they’re worth evey penny!

Nilfisk – Nilfisk HEPA vacuums outperform all others on the market. Designed for industrial use, Nilfisk vacuum cleaners rid your environment of hazardous dust and debris while protecting your indoor air quality from harmful dust recirculation. We recommend the GM-80 and the UZ-934.


Unfortunately, most supplements found on the market are synthetically produced, void of real ingredients (plants, herbs, etc.) that inherently contain vitamins and minerals in their natural form. We only recommend supplements and superfoods made from live, whole-food sources because the body can most easily absorb their nutrients, therefore reaping maximum benefits. The following product lines are pure and organic, free of pesticides, heavy metals, fillers (magnesium stearate) and binders. Read Nutrition 101 to learn more.

Premier Research Labs – Pink Salt, Greens Mix, Digest, and HCL are among some of the execeptional products PRL produces. They are committed to developing and providing 100% non-toxic, high quality products. They only use vegetable capsules since tablets require excipients to bind nutrients together and their products are guaranteed to not have any herbicides, insecticides, pesticides, heavy metals, fumigants, irradiation, etc. They only use “once living” sources instead of syntheitc ingredients so you’re getting food based supplementation. Finally, they package their products in Violite™ containers that block the range of light known to rancidify fats. They are truly top quality.

SweetWheat – Utilizing the low temperature freeze-drying methodology developed by NASA, Sweet Wheat creates a convenient powdered product that retains and protects the life-giving nutrients and fragile enzymes found in Sweet Wheat-grown wheat grass juice. They do not add any fillers, binders, or sweeteners. This makes for a fantastic, daily multi-vitamin. They also offer Sweet Kid for children, a power multi-vitamin that includes probiotics and has been shown to improve attention span, cognition and mood.

Body Ecology – Based on the book The Body Ecology Diet by Donna Gates, these products are all specifically designed to help cultivate, nourish, cleanse and repair the digestive system. Since our digestive systems are intimately linked to our immune, endocrine, circulatory and central nervous systems, starting with digestion can get right to the root of many illnesses. This is a fabulous, comprehensive dietary plan that we have begun recommending to just about anyone and everyone, so we highly suggest you read the book and check out their products!



A healthy bedroom starts with a healthy bed which is the most important piece of furniture in the home. In today’s world, we are exposed to many chemical and electromagnetic assaults during the day while we are at school, at work, out shopping, etc. so we must give our bodies (especially those of developing children) a chance to rest, recover, and repair from these unavoidable exposures. The bed should be free of chemicals and metal so that the immune and nervous systems are not stressed. Read Bedding and Mattresses 101 to learn more.

OMI. OMI mattresses and bedding are produced in the nation’s only large-scale 100% organic factory. They are committed to maintaining a smoke-free, fragrance-free, and cruelty-free environment…even their employees don’t smoke, wear fragrances, or use fabric softeners.

Pure Baby + Child This mom GETS it. Courtney O’Neil is an expert in providing the safest, best-quality crib and child mattresses. Babies spend up to 2/3 of their first year atop their crib mattress. Sadly, most are made of synthetic materials, chemicals, plastics, toxic glues, and harmful fire retardents. From eczema and allergies to cancer and other serious diseases can be linked to the toxic makeup of mattresses. Worse yet, there is actually some proof that the offgassing from these mattresses could be the cause of SIDS. Courtney has done all the research for you and the NaturalMat brand is where she’s landed. Handcrafted out of a dedicated factory in Devon, NaturalMat is the pioneer in natural fiber technology. For more info or to order, call or email Courtney at 832.242.7515 |

Island Dog Design – Many dog beds on the market today use plastics and polyurethene fiberfill, petroleum-based products. And if they use recycled materials, it’s generally out of a landfill, which are not necessarily breathable and natural materials. So not only could this be harmful to our furry friends, but anyone in the home who suffers from allergies and chemical sensitivities. Island Dog Design beds are made of natural foam with no chemicals or flame retardants. These beds are not only natural, but are made of chic fabric, can be customized and will look great in your home. All dogs, big and small, love them!


Most consumers assume that most skin and hair care products on the market are safe, especially when they tout “all natural” and “eco-friendly” claims! But even the “healthier” ones often contain chemicals that are neurotoxic, carcinogenic, endocrine disruptors, plasticizers, reproductive toxins, and pesticides/fungicides/mildewicides. Yikes! Since our skin is our largest organ and often what we put on it ends up in our blood stream, we recommend only using skin care products that contain naturally occurring botanicals with no synthetic ingredients such as fragrances, preservatives, dyes, or additives. Read Personal Care Products 101 to learn more.

Genoma by Dr. D’Adamo – Dr. Peter D’Adamo, world-renowned author of the New York Times Bestseller Eat Right For Your Type, designed a cosmeceutical line that specifically combats and removes AGE molecules (Advanced Glycation End-products known to damage skin), helping to restore skin to a more youthful, healthy glow. This is a fabulous natural, anti-aging skin care line for non-acneic skin.



Water purification/filtration is imperative not only for the water you drink, but also the water you use to bathe and shower in. After a 10-minute shower, you have ten times more trihalomethanes and chemicals in your body than if you had 8 glasses of the same unpurified water. At 100 degrees, the steam cloud is full of chlorine byproducts that you are breathing in. And, at the same time, the skin pores are taking it in through the gas as well as through the water. The chlorine and chloramines rob the skin of oils and can lead to dry, itchy skin. We recommend filtration for the shower and bath if a whole-house purification system is not in place. Read Pure Water 101 to learn more about the importance of good agua!

Rainshow’r – This company provides filtration systems that are free of materials that will leech into the water as it passes through the purifier such as caulks, adhesives, and plasticizers (many systems have plastic components that can leech into the water.)



Electromagnetic fields are present everywhere, but they are invisible. Even if these unseen fields are bombarding us without our knowledge we are still vulnerable to the consequences of the exposure. Learn more about this here. And while we recommend certain products to help lessen those consquences, we want to make it very clear that only the removal of the source of exposure (ridding of cordless phones, not using a cell phone, or removing wireless devices from the home, etc.) or shielding (that results in a measurable reduction on an EMF meter) assures complete protection from harmful EMFs. We recommend these prodcuts because some people who are electromagnetically sensitive, our canaries in the mine, have reported tangible and repeatable results when using them. Read EMF 101 to learn more about electromagnetic fields and how they affect us.

EarthCalm– Offering a wide range of products, EarthCalm can help with electromagnetic exposures from cell phones, cordless phones, laptops and wireless devices, home electricity and appliances, baby monitors and more.



Our skin is our largest organ, soaking up all the lotions, potions and creams we put on top of it! But do the clothes we wear really matter?! Absolutely. When we wear clothes that are free of toxic dyes or synthetic fabrics our skin can “breathe”, promoting detoxification. Another huge benefit is the human impact. In producing organic materials, the crops aren’t treated with pesticides, insecticides, herbicides and GMOs, all of which are harmful toxins for farmers and workers. And, shockingly, conventionally grown cotton uses more insecticides than any other crop in the world. But, admittedly, it’s hard to find organic clothes that have the same aesthetic appeal. Until now…

Bunny and Bird – Bunny and Bird is the world’s premier online destination for all things healthy and beautiful when it comes to kid’s clothes. We’re so thankful to have found them! And they’re gracious to give Branch Basics users an additional 15% off anything on their site using the coupon code BRANCHBASICS15. Enjoy!



Needak Rebounders – Rebounding is one of the most efficient and all round beneficial exercises. It provides a means of incorporating a low impact stress aerobic exercise program along with extraordinary lymphatic and cellular detoxification. If done properly, every major muscle in the body is worked with extremely low impact to the knees and spine and every cell of the body is stimulated. Needak makes a wonderful trampoline that will last much longer than other brands and is much more gentle on the body with a low-impact bounce. Click here to read all the amazing benefits of rebounding. Read Benefits of Rebounding for more.

Heavenly Heat Saunas – We could go on and on and on about the benefits of an infrared sauna. (And we do here!) But it is important to realize that the quality of the sauna itself can have a huge impact on whether or not you receive those benefits. Bob Morgan, the founder of Heavenly Heat, will tell you all you ever want to know about saunas and why his are head and shoulders above the rest. If you are interesting in purchasing a sauna, don’t wait another minute to call Bob at 1-800-697-2862Click here to read more.