Holiday Sale 2014
Branch Basics in the Kitchen

How to Get Started with Branch Basics

Select a starter kit, complete with concentrate and bottles for different dilutions.

You'll be cleaning for months with our easy-to-dilute concentrate!

Branch Basics in the Bathroom

Our Clean Standard

  • No warning labels
  • Not harmful if absorbed, inhaled, or accidentally ingested
  • No stress on the immune system
  • Does not irritate eyes or skin
  • Food-grade ingredients
  • Active enzymes from plants for outstanding performance
Branch Basics: baby-safe

Equal Parts Power & Purity

Our formula was created with the most sensitive in mind. It works to powerfully clean while only using the finest quality, natural ingredients.

It's the number one choice for moms and those with allergies, asthma, and chemical sensitivities.

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From the Blog


  • Do You Know What’s in Your Laundry Detergent? (12/19/2014)Have you ever walked around your neighborhood and noticed that fresh smell of someone doing laundry? Bad news: when you breathe in that “clean” familiar scent, you’re actually getting a lung-full of toxic chemicals.  According to research by the University of Washington, when scented laundry detergents and fabric softeners are used, dryer vents emit more than 25 volatile organic compounds (VOCs) per load, many of...

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What Our Customers Say About Branch Basics


  • I’ve been searching for YEARS for a cleaning product that was safe AND worked! I’m so pleased with your product! Seriously, I couldn’t stop talking about it to my husband. It has removed stains on my counter top that I have been trying to get rid of for MONTHS. Plus, I got your product the day after I ordered it, and I didn’t even pay for next day shipping! A perk of living close to your manufacturer I guess! ;-) I will certainly be buying more, and have already been recommending your company.

    Katie Smith
  • Hi! Just wanted to let you know that I got my product yesterday – I don’t think I ordered enough! It managed to take most of a year and a half worth of gunk off of my oven at probably a 3 or 4 to 1 dilution, clean my couch and rock at dishes. Spraying the oven down, letting it sit over night and then turning it on vaporized the majority of the yuck – awesome!

    Leanna Stupperich
  • Cannot wait to get my pail it is the only cleaner that doesn’t bother my family’s asthma. Thank you for such an amazing product and wonderful customer service!

    Jessica Bake