Branch Basics – Small Starter Kit

We make human-safe soap.

Join thousands of people discovering the power of pure.

One easy to dilute soap for all your cleaning needs.

Try it risk-free and for 15% off.


Branch Basics – clean standard

Branch Basics - Now 2X concentrated!

Same cleaning power. New look. Less waste. Less money.

Branch Basics in the kitchen

Our Clean Standard

  • Human Safe Soap. Not harmful if absorbed, inhaled, or accidentally ingested. Doesn’t irritate the eyes or skin.
  • 100% plant based, 100% non-toxic, 100% pure soap.​ No coloring or foaming agents. No preservatives. No pesticides. No GMOs.
  • Fragrance free. Made for sensitive immune systems.
  • Outstanding clean. 100% pure soap + active plant enzymes make for a powerful clean.
Branch Basics on the countertops

Equal Parts Power & Purity

Our formula was created with the most sensitive in mind. It works to powerfully clean while only using the finest quality, natural ingredients.

It's the number one choice for moms and those with allergies, asthma, and chemical sensitivities.

We’ve updated our brand & concentrate! New and old are cross-compatible! Learn more.

Branch Basics Founders

From the Blog

  • Branch Basics Laundry Instructions (2/23/2015) - Branch Basics Laundry Instructions These laundry instructions are the method we suggest for incorporating Branch Basics Concentrate into your laundry routine. Typically, if stains are properly pretreated, 1 teaspoon of Branch Basics Concentrate is adequate even for larger, tougher loads. NOTE: These...

What Our Customers Say About Branch Basics

  • We have been telling everyone we know about your magic formula, and are constantly amazed at just what it will do. We have been using it for stain remover, for our clothes too, sometimes the stains are gone even before we wash them. Thanks again for such a great product, we’ll keep telling everyone about it!

  • I’ve been searching for YEARS for a cleaning product that was safe AND worked! I’m so pleased with your product! Seriously, I couldn’t stop talking about it to my husband. It has removed stains on my counter top that I have been trying to get rid of for MONTHS. Plus, I got your product the day after I ordered it, and I didn’t even pay for next day shipping! A perk of living close to your manufacturer I guess! ;-) I will certainly be buying more, and have already been recommending your company.

    Katie Smith
  • Hi! Just wanted to let you know that I got my product yesterday – I don’t think I ordered enough! It managed to take most of a year and a half worth of gunk off of my oven at probably a 3 or 4 to 1 dilution, clean my couch and rock at dishes. Spraying the oven down, letting it sit over night and then turning it on vaporized the majority of the yuck – awesome!

    Leanna Stupperich