The Concentrate

(474 customer reviews)

$49.00 – or subscribe and get 10% off

The Concentrate (33 oz.) is a powerful, multi-purpose cleaning solution used to make All-Purpose Cleaner, Streak-Free Cleaner, Bathroom Cleaner, and Foaming Wash (for hand and body) when diluted with water. It’s also great for washing laundry!

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Description

INGREDIENTS

Purified Water, Coco Glucoside (Sugar-Based Cleanser), Organic Chamomilla Recutita (Chamomile) Flower Extract, Decyl Glucoside (Sugar-Based Cleanser), Sodium Citrate (Food-Grade Emulsifier), Lauryl Glucoside (Sugar-Based Cleanser), Sodium Bicarbonate (Food-Grade Baking Soda), Sodium Phytate (Plant-Based Antioxidant)

PRODUCT FEATURES

  • Concentrated formula that can be diluted for virtually any cleaning use.
  • Removes heavy gunk, grease, grime, and stains
  • Won’t leave skin dry or chapped
  • Fragrance-free so no lingering odor
  • No harmful VOCs so no need for ventilation
  • Dilutes to make cleaners that leave no residue behind
  • Plant & mineral based ingredients
  • Human Safe & Non-Toxic
  • Non-GMO
  • Gluten-Free
  • Hypoallergenic, no nuts or tree nuts
  • No parabens, phthalates, synthetic preservatives, synthetic fragrances, alcohols, ethoxylates, or SLS
  • Kind to life: not harmful to people or pets when used as directed
  • Bottled in BPA-Free recyclable plastic bottle
  • Our soap and bottles are made in the USA
  • Easy-to-dispense spout with a squeezable bottle for simple pouring

Great For

  • All-Purpose: Appliances, Dishes, Granite, Grills, Highchairs, Jewelry, Marble, Natural Stone, Pacifiers, Pots & Pans, Stains, Stovetops, Sticky Spills, Yoga Mats
  • Bathroom: Tile, Grout, Countertops, Sinks, Showers, Tubs, Toilets, Fixtures, Shower Liners, Soap Scum
  • Streak-Free: Windows, Mirrors, Glass Surfaces, Computer Screens, Phones and Tablets, Fixtures, Aquariums, Shower Doors, and Picture Frames
  • Foaming Wash: Hands, Face, Body, Baby, Hair, Pets, Removing Make-Up, Shaving, Dishes, Fruits & Vegetables
  • Misc: Laundry, Stainless Steel, Wood and Vinyl Floors, Carpet

There are many more uses than those listed above. Please see our User Guide for more specific applications and instructions.

QUANTITY + PRICE  BREAKDOWN

33 oz. Concentrate Makes:

  • 3 All-Purpose bottles (24 oz.) at $2.90 each
  • 3 Bathroom bottles (24 oz.) at $5.80 each
  • 3 Streak-Free bottles (24 oz.) at $0.20 each
  • 3 Foaming Wash bottles (10 oz.) at $2.90 each
  • 64 laundry loads at $0.24 per load

MORE ABOUT THE CONCENTRATE

Safety: The Concentrate is human safe, not irritating to the eyes, skin, or lungs. All ingredients are rated 1 on EWG, and there are no harmful preservatives such as methylisothiazolinone, phenoxyethanol, sodium benzoate, potassium sorbate, or any type of alcohol. Even the extremely chemically sensitive and immune compromised are able to use Branch Basics with complete confidence. Our fragrance-free, hypoallergenic concentrate is also biodegradable and is safe for the environment.

Versatility + Convenience: The Concentrate was intentionally formulated to replace all cleaning products in your home. Cleaning has never been so simple!

Economics: Buying Branch Basics for your home may save you as much as half of your yearly cleaning budget. The average cost of 24 oz “green” cleaners – many of which still contain harmful chemicals – is $6.18, and their uses are very limited. A 33 oz. bottle of The Concentrate makes 16 All-Purpose spray bottles (24 oz.), costing only $2.90 each!   

Effectiveness: Our formula removes stains, breaks down grease and oil, and cleans surfaces leaving no residues outperforming many of the toxic solvents, detergents, and cleaning products it replaces.

Sustainability: Instead of selling one-time-use bottles, each reusable Branch Basics bottle replaces dozens of conventional spray bottles over its lifetime of use. And you conserve energy and save on shipping costs.

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4.94 out of 5 stars

474 reviews

Let us know what you think...

18 reviews with a 4-star rating

  1. Gretchen

    I’ve been using the concentrate for years now. I use it for nearly everything. I love it!

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  2. Carolyn Kaufman

    I love using a natural environmental-friendly all purpose concentrate! I feel that I need to use more than the recommended amount for my laundry, which is mostly only lightly soiled.

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  3. Jennifer Bhatti

    I absolutely love this concentrate! I am ashamed to admit that I stopped using it for a few weeks to try a homemade laundry recipe. My daughter broke out in hives all over so I am coming back. I wish there was a better solution to the plastic bottle. We only use it for a short time. I wish we could send them back for reuse.

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  4. Judy Kunkler

    I like how it cleans without leaving gritty residue. Being fragrance free is great, since I suffer from allergies. It’s easy to use, lasts a long time and doesn’t irritate my hands.

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  5. Jennifer Bhatti

    I think the product is great! The only thing that has stopped me from purchasing anymore is the packaging. If I were able to send the bottles back for reuse I may come back but I am trying to find products that also focus on how they package the product. I want to use as little plastic as I can.

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  6. Jen

    Love that it last so long and can make 3 great cleaners that are non toxic!!

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  7. Helen Syski

    Fabulous stain remover, especially for all the food and grass stains on my kids clothes and table cloths! The foaming pump for dishes makes dish washing easy.

    Grease is a challenge. Usually works for dishes if I let the soap sit a minutes on it, but ofyen takes several tries before they aren’t slippery feeling. And grease out of clothes (especially from natural deodorant! Any tips here?) basically doesn’t happen, even with soaking and oxy boost.

    I love that we are healthier with it- I wish there was an easy way to make it i to a good shampoo. Plain it’s too dry. One time I threw together avocado oil, argan oil, tea tree and the soap and had the perfect shampoo… but I didn’t measure and haven’t managed to replicate since!!

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  8. Samantha

    I like it so far. I bought the laundry pack so I’ve been using everything in combination for the laundry. However. I wish there was a line on the laundry bottle lid for 3/4. The cap is so small and the pour mouth on the bottle is so big I always end up pouring a whole cap full which I know is eating away at my number of uses rapidly. Also I wish the bottles weren’t plastic. Maybe more durable for continued use.

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  9. Jessica Smith

    It works fabulously. I wonder sometimes if it is fairly priced. It would be phenomenal if it were accessible to more of the population besides the privileged and wealthy (white women)… people who really need access to safe and healthy products. People of lower/middle class may not buy the beautiful glass bottles, but if they could afford the concentrate this would certainly fit with your stated/implied mission of helping (all?) people achieve greater health. I would applaud such a gesture.

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  10. Michele

    I love the fact that it cleans, but also I don’t have to worry about my children wanting to help clean. It is safe for everyone. I am not a huge fan of the “glass” cleaner, I made sure to use distilled water, but with little kids and sticky hands on windows I found it every difficult to get the gunk off and shine. Overall highly recommended this product!

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  11. Ember Fife

    I really love this product. I just wish there was a lower cost option. It’s worth it if you can afford it, but I’ll only be able to use it as a laundry detergent about half the time, and will use regular detergent the other half. 🙁

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  12. Denise Taylor

    this is a great product but tends to be a little too soapy when used as a floor cleaner on ceramic tile and vinyl floors. We’ve tried pouring the cleaning solution in the bucket after it’s filled with water but sometimes that doesn’t always work.

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  13. Heather

    I absolutely LOVE the concentrate. It cleans so well! The only thing I would like to see change, is to offer glass bottles.

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  14. Brianna Wolin

    Makes cleaning so easy- one solution and done! Definitely recommend adding some essential oil because it doesn’t leave a “clean” smell when using without.

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  15. Brittany Gladden

    I just got my starter kit today and so far I’m delighted! No head-ache inducing smells, and it worked better on my bathtub than any of the smelly conventional stuff. The cap that come on my starter kit bottle didn’t work at all though. It leaks all over when I try to fill my bottles. I ended up just having to take the cap entirely off and hand pour because it was spilling everywhere.

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  16. Casey Harrington

    Starter Kit + Oxygen BoostOnly 4 stars because the cap was broken on the laundry bottle! The product itself is awesome!

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  17. Beth

    Starter Kit + Oxygen BoostI love this for all cleaning. I ordered another concentrate specifically for laundry. It seems to do okay for normal clothes, but haven’t had much luck with extra smelly/dirty items, even with oxygen boost. Still, I love it for everything else!

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  18. Michael Voncannon

    Starter Kit + Oxygen BoostI think that the new concentrate, when made into the all purpose cleaner, is a little “foamier” when wiped onto counters and harder to completely wipe off. I’ve noticed that if a glass sits on the counter near the sink, it will stick to the counter slightly. Is that due to the plant sugar base?

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