Putting Formulas to the Test

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Are y’all still working on the formula?!

We get this question a lot and it’s a fair one to ask! We thought it would be helpful to give more behind the scenes detail regarding this in-depth process and what’s involved in the journey to perfect the next BB concentrate…

If there’s one thing we’ve learned this past year, it’s the importance of working with like-minded partners. We looked high and low for a manufacturer who shares our passion for purity and transparency, one that understands the market’s need for a unique product like ours and is excited to help create the perfect formula. We actually found three that really resonated with us and were eager to help create our product. We spent months with each of them discussing and researching ingredient options and testing many, many formula samples. There was one formula and lab that stood out, however, and we took a day trip to meet face to face and tour the facility that would eventually manufacture our product. The impressive team and the operations left us super excited about the future!

So how do we test? First, there is a rather large time gap between communicating our desires with the formulator and receiving the actual samples for testing. Ingredients have to be sourced and shipped before the lab gets to work creating potential proportions and mixtures that they feel best meet our criteria of efficacy, safety and price point, as well as assure shelf stability.

The samples are then sent to each of us for preliminary testing…where the fun begins!! We practically wait by the mailbox for their arrival. Upon receipt, we’ll do a quick irritation test by spraying the diluted formula in the air and even in our faces/eyes and on our skin to make sure they don’t cause any initial sneezing, burning or itching. (This is where many think we’re crazy because, let’s face it, any cleaner you can spray directly into your face has surely passed the safety test, right?!). We have learned however that even the purest of cleaners, pure vegetable oil soap, can burn the eyes horribly and leave people sneezing when they inhale its mist.

Next is efficacy. Does it perform? We’ve learned which foods put up the biggest stain fights and have our go-tos like mustard, red wine, fruit jelly, soy sauce, hot sauce, chlorella and oils. We’ll apply multiple “stains” to a cloth surface and spray each one the same amount of times, from the same distance, while applying the same pressure to the trigger sprayer. After agitating, we’ll allow dwell time and then rinse…and repeat.

One of our favorite tests is to allow dishes to sit for up to a few days (no judging… 🙂 like fried eggs in a pan and see how well the formula removes the residue and odor. And there’s always the trusty bathroom grout which seems to attract dirt and grime just looking at it! Another test is to clean a large surface area like floors then step outside. Upon returning, is there a lingering odor?

And then there’s windows, mirrors, stainless steel, dirty stove tops, various types of counter surfaces, laundry….the list goes on. We assess all kinds of different characteristics. Does it leave a residue? Any streaks? Too many suds or not enough suds? Is it cutting the grease?  And of course we test in comparison to our previous Concentrate, so as you can imagine this takes time.

It would be easy to go to a lab and say, “Give us a stock formula that is non-toxic with as many natural ingredients as possible.” We could have been back in business many months ago, but just selling a product for revenue sake is not why we exist as a company. We exist to help people live healthier lives. That’s why we are working hard to create a custom formula that is as safe and effective as possible.

So although our journey to a new formula is an involved process before we even get to the point of third party testing (like making sure it stays stable), we are so excited and hopeful about how far we’ve come and how close we are to being able to share it with you all!!

Happy cleaning!

Allison, Kelly and Marilee

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  1. Thank you for the update. I keep watching for news from you and am very anxious to try your next formula. I am getting seriously low on the last bottle. I gave my daughters a bottle and they are also asking for your next concentrate! Keep up the good work. Hope to see your ‘launch’ soon.

  2. Do you have any idea when you’ll have a product available for sale? I have very little of your previous product left and I’m getting worried I’m going to be completely out before you have the new for sale. Do you have any of the old BB left that I could buy to hold me over until your new product is available for purchase? Thank you.

  3. I just had a funny thought: y’all will need your husbands and friends to help out with packaging the first month because you’re going to have a zillion orders! Can’t wait!

  4. I miss your product so much! i don’t know what to use on my hands & face anymore or my laundry. everything else is so soapy and sticky.
    when will your new formula be ready?

  5. Thank you for the update my large gallon size is almost gone. I love it I love it I love it I don’t think you needed the new formula. I will trust you on that one but now hurry hurry hurry.

  6. I’ve wondered why the original BB could not have been sold as it was and labeled differently. I buy lots of organics but will get the same product sometimes if I can’t find organic. Same company, almost same product except for organics.

  7. Thank you for all you do!! Any kind of general ETA on the final product? (Assuming everything goes well.) Just curious because I’m running low on my old concentrate and I don’t know what to do after I run out! I’m hooked!

  8. I used your product until you stopped selling it. I am anxious to try some of your new line. My skin is very sensitive; so I am anxious to try your new formula. I am allergic to formaldehyde and other things in the environment. I hope you have few ingredients, and I hope none are toxic.

  9. I cannot wait for your new formula to arrive. Truth be told I still have a bit of your old left as I am trying to make it last as long as I can. You have proven to really be of your word by going beyond what any other company that I know of to do what your doing. My knowledge is others feel “what they don’t know wont hurt them”. Thank you for being so honest and open about your products. Will be looking forward to the e-mail that says you have a reformulated product back for us all. Until then will read you lessons and ideas. Good Day to you all.

  10. I can’t wait to try Branch Basics! I learned of this brand right before you pulled the products due to misinformation from your previous vendor.

  11. So glad to hear from you. I was wondering about ever seeing your product again.
    Thankfully we still have some product left, but we will soon run out.

    Do you have a new window for the coming product?

    Dont want to buy to much other cleaner while waiting for yours to be available.
    Keep up the good work.

  12. Looking forward to when you can produce just the right formula!!! Thank you for all your work and effort!!

  13. My old bottle of BB is almost empty ☹️. I sure will be glad when the new product is finally available. I appreciate how you are determined to make a super effective product that is also healthy to use. I love your product and use it everywhere and on everything!

  14. I appreciate all the effort you all are putting into making it the right product for us. I’m getting more excited with each update!

  15. Thank you so much for letting us know what is hapenning behind the scenes. We are eagerly awaiting the new product.

  16. 🙂 You guys are amazing! Thanks for sharing. Eagerly awaiting the launch. I love that you care so much and know that they product you release will be amazing!

  17. I’ve been using your products for a year and a half and have been amazed at how effective and cost efficient they are. I’m just now on my last bit of soap solution so am excited about the new formula coming out. I hope the hiatus was not due to a lack of commercial success. I share your brand and story as often as I can and simply love the versital and well, simple method of keeping my home clean and fresh. It really changed my home life and I thank you for everything you all have done. Keep up the great work!


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