The Importance of End-Product Testing

In the US cosmetics and personal care products, typically mixtures of 5-20 individual ingredients, are generally self-regulated. The United States and Food and Drug Administration’s guidance is limited to advising manufacturers that their products should be “…safe under labeled or customary conditions of use,” although no formal standard exists for this term. Products may be […]

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Branch Basics Oxygen Boost: Whitening and Lightening Mineral Powder


Branch Basics Oxygen Boost We at Branch Basics HQ are very excited to offer a new, 100% mineral Oxygen Boost that’s safe and effective for brightening laundry, removing stains, and cleaning grout! Although there are other mineral powders on the market, they often include added fragrance and synthetic ingredients. We wanted to offer a safe alternative that […]

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Hand Soap Versus Hand Sanitizer: Why “Antibacterial” Is a Dirty Word & 4 Steps to Healthy Hands


The Surprising History of Handwashing and Hand SanitizerS The history of intentional hand washing had an unfortunate beginning in the 1840s. When Ignaz Philipp Semmelweis proposed to fellow doctors that washing their hands before seeing each patient would reduce the transfer of infection, he was ignored, ridiculed, rejected, and ultimately dismissed from the hospital where he […]

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Welcome to the New Branch Basics: A Message from the Founders


Welcome to the New Branch Basics We didn’t set out to sell soap. We removed synthetic ingredients from our diet and everyday products and experienced the radical transformation that truly healing environments can provide. During this experience, we found that switching to truly safe cleaning products was the most impactful to help people create safe havens for their […]

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Houston Event @ Calypso St. Barth

Sorry it’s been several days since we’ve posted. We have been working hard and are getting closer and closer to launching our Kickstarter campaign! (See this post if you’re confused.) We’re hoping it will be this week!! Not sure which day yet. We do know, though, that we are having a super cool, super fun […]

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We’ve Arrived!

1,020.2 miles later, we arrived! Our overnight stops in Alabama and Tennessee were wonderful as we were greeted with big, southern welcomes from both. One of Kelly’s older brothers lives in Birmingham, so we were blessed to have a hot, healthy dinner (and yummy birthday dessert!) awaiting our Tuesday evening arrival…along with four of the […]

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Some Dietary Supplements Found to Cause Harm

  My sweet grandmother mails me newspaper clippings from time to time that she thinks I would find interesting or enjoy reading. Yesterday I opened the envelope and found a newspaper article (with her standard “For: Kelly” sticky note attached) that read “FDA: Dietary supplements’ troubles widespread” as the article title. It’s a pretty disturbing […]

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