Why Use Branch Basics for Laundry? The Importance of a Non-Toxic Laundry Detergent

Branch Basics quiz

Answer: E: The Skin.

Your skin is the largest organ of your body and it absorbs and drinks up whatever it comes into contact with. Did you know that what you breathe in and put on your skin is just as significant to your well-being as what you eat? If the laundry products you use contain harmful chemicals, they become impregnated into your clothing and they enter the body through the skin, then the blood and the lymphatic system. In fact, studies published in the American Journal of Public Health show that the skin absorbs about 64% of the contaminant dosage that it comes into contact with and that the absorption rate for fragrance ingredients is 100%. Thus, it is critical to use a non-toxic laundry detergent to clean your clothes, bedding, and everything else that touches your skin.

Since clothing is worn 24 hours a day, the body never gets a break or rest from exposure to harmful chemicals from laundry detergents. This is especially critical during the night when sleeping, since the body is supposed to be resting, repairing, and rejuvenating, not detoxifying chemicals from the pajamas, sheets and bedding. The body is also more vulnerable to exposures after hot showers and baths, when the pores are open and more receptive to chemical residues from towels, sheets and bedding. All products that come into contact with the skin should have absolutely no harmful ingredients.

Branch Basics is a multi-tasking powerhouse. Whereas traditional detergents expose both fabric and skin to harsh toxins, Branch Basics Concentrate not only cleans clothes, it removes the chemical residue left behind by other cleaners. Team the concentrate up with Oxygen Boost for extra brightening, deodorizing, and stain removing power.

Fragrance-free for a reason

The term “fragrance” on an ingredient list may refer to a combination of several hundred chemicals that may be neurotoxic, endocrine disrupting, or even carcinogenic.


With our new Laundry bottle, each load is only $.26!  Because it’s a Concentrate, you only need 1 – 2 teaspoons per load of laundry. A little more Concentrate may be needed for hard water (with high mineral content).  Additionally, washing in cold water saves on utilities since 90% of the energy required for washing is from heating water.

To maximize your savings:

  • Wash only full loads of laundry
  • Hand wash clothes instead of dry cleaning if possible
  • Wash clothes only when really dirty  – less washing extends life of clothes
  • Hang dry instead of using a dryer

Branch Basics: A Non-toxic Laundry Detergent

To use BB and Oxygen Boost in your laundry, check out the simple instructions here: Branch Basics Laundry Instructions.



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  1. I’ll right away snatch your rss feed as I can’t to find your email subscription link or newsletter service.
    Do you have any? Please permit me know in order that I may subscribe.

  2. I love Beanch Basics! Has anyone tried using BB for “dry cleaning”? That’s the last area for which I need to find a non-toxic solution. I was thinking of spraying a wash cloth with BB all purpose and then putting it in the dryer with a few pieces of clothing.

    1. Hi madison, thanks for the great question. Yes, you can absolutely use BB in your HE washing machine and we will be sure to make that clear on future labels. Thanks!


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