Relaunch Party: A Lot to Celebrate!

It was not without a whole lot of work, perseverance, setbacks, encouragement, passion, support, time and prayer that WE DID IT!!! After twenty long months (who’s counting!?), a new formula was born against all odds. And not just a run-of-the-mill, this-will-do, hope-you-like-it formula. A kick-bottom, better-than-the-last, how-did-this-happen, this-is-IT formula!! And, on top of that, you guys stuck with […]

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Branch Basics Ultimate Guide to Nontoxic Floor Cleaning: It’s Much Easier Than You Think!

Branch Basics Ultimate Guide to Nontoxic Floor Cleaning

Why a Clean Floor Makes a Big Difference in Your Health Your shoes carry you across parking lots, through gym locker rooms, and into bathroom stalls, where they pick up E. coli (causes intestinal and urinary tract infections), Klebsiella (pneumonia bacteria), and Serratia ficaria (a respiratory tract infection bacteria).1 In addition to bacteria, your shoes […]

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Welcome to the New Branch Basics: A Message from the Founders


Welcome to the New Branch Basics We didn’t set out to sell soap. We removed synthetic ingredients from our diet and everyday products and experienced the radical transformation that truly healing environments can provide. During this experience, we found that switching to truly safe cleaning products was the most impactful to help people create safe havens for their […]

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