Last week we announced our relaunch, and the response has been nothing short of amazing. We’ve been inundated with words of support and encouragement and want to take this moment to say THANK YOU!! We also received a few questions about what transpired over the last year and would like to address that here.
Branch Basics was born out of necessity. Marilee’s son was chemically injured and doctors said he would never recover. She refused to accept this diagnosis and instead devoted herself to creating an environment in which he could heal, resulting in a deep conviction that the harmful chemicals we’re exposed to daily are, in fact, undermining everyone’s health. Her son fully recovered. His story, along with the amazing results we have personally experienced from making simple changes, inspired us to start Branch Basics in 2012. We zeroed in on harmful cleaning products, because removing them entirely and switching to safe alternatives is a very easy first step that can dramatically improve a home’s air quality.
In Feb of 2016, we made the difficult decision to discontinue the public sale of our old product. On one hand, we found ourselves without a product, a source of revenue, funding or a team to help execute. On the other hand, we knew how important our mission was and how much our customers relied on our products and information to help them live clean and healthy lives. We knew this wasn’t the end of our story.
During this season, both Kelly and Allison found out they were pregnant with their first babies (both girls!). As anyone who has started a business would know, balancing the demands of being a first-time parent and (re)building a company is not for the faint hearted. Many a times, our resolve to come back was tested. We were unsure of our plans, the energy it would require, and the possible timing. This was a big reason why we stayed silent during the last ten months.
A couple of developments helped us go from that phase of uncertainty to our relaunch announcement last week. First, we continued to receive daily encouragement and support from our customers. Here are some of our favorites we want to share:
Jen B. wrote the following to us:
Branch, in either semi synthetic but non toxic, or non synthetic as well, needs to exist. If you lose interest, or if you want to explore other possibilities, don’t let this die on the vine. Get in touch.
Kara H. wrote:
For the past 5+ years, our family has been on an incredibly rewarding journey to better health and have seen first-hand that it’s dramatically altered by what we eat, breathe, put on our skin, etc. We’ve learned so much from you and we’re so thankful that you have committed your lives to equipping others to make small changes toward healing and feeling better. Your blog and newsletter is full of eye-opening information and I always know the next round of research will be timely and just what I needed!
So here we are! While it’s taken us some time and quite a few changes, we are more excited than ever about our future and the opportunity to re-build upon a foundation whose core has never been shaken: our mission to help people live healthy lives by providing sound information alongside safe and effective products. We are honored that you’ve stuck with us, and you can trust we have some awesome things in store for the future!
Allison, Kelly and Marilee
PS: In a future blog post, we’ll share what we’ve learned as we embarked on developing our new formula and how this has refined and challenged our pre-existing points of view. Stay tuned! 🙂