2016 Has Been Quite a Year…

Branch Basics Founders - Baby Shower

Last week we announced our relaunch, and the response has been nothing short of amazing. We’ve been inundated with words of support and encouragement and want to take this moment to say THANK YOU!! We also received a few questions about what transpired over the last year and would like to address that here.

Branch Basics was born out of necessity. Marilee’s son was chemically injured and doctors said he would never recover. She refused to accept this diagnosis and instead devoted herself to creating an environment in which he could heal, resulting in a deep conviction that the harmful chemicals we’re exposed to daily are, in fact, undermining everyone’s health. Her son fully recovered. His story, along with the amazing results we have personally experienced from making simple changes, inspired us to  start Branch Basics in 2012.  We zeroed in on harmful cleaning products, because removing them entirely and switching to safe alternatives is a very easy first step that can dramatically improve a home’s air quality.

In Feb of 2016, we made the difficult decision to discontinue the public sale of our old product. On one hand, we found ourselves without a product, a source of revenue, funding or a team to help execute. On the other hand, we knew how important our mission was and how much our customers relied on our products and information to help them live clean and healthy lives. We knew this wasn’t the end of our story.

During this season, both Kelly and Allison found out they were pregnant with their first babies (both girls!). As anyone who has started a business would know, balancing the demands of being a first-time parent and (re)building a company is not for the faint hearted. Many a times, our resolve to come back was tested. We were unsure of our plans, the energy it would require, and the possible timing. This was a big reason why we stayed silent during the last ten months.

A couple of developments helped us go from that phase of uncertainty to our relaunch announcement last week. First, we continued to receive daily encouragement and support from our customers. Here are some of our favorites we want to share:

Jen B. wrote the following to us:

Branch, in either semi synthetic but non toxic, or non synthetic as well, needs to exist. If you lose interest, or if you want to explore other possibilities, don’t let this die on the vine. Get in touch.

Kara H. wrote:

For the past 5+ years, our family has been on an incredibly rewarding journey to better health and have seen first-hand that it’s dramatically altered by what we eat, breathe, put on our skin, etc. We’ve learned so much from you and we’re so thankful that you have committed your lives to equipping others to make small changes toward healing and feeling better. Your blog and newsletter is full of eye-opening information and I always know the next round of research will be timely and just what I needed!

So here we are! While it’s taken us some time and quite a few changes, we are more excited than ever about our future and the opportunity to re-build upon a foundation whose core has never been shaken: our mission to help people live healthy lives by providing sound information alongside safe and effective products. We are honored that you’ve stuck with us, and you can trust we have some awesome things in store for the future!

Allison, Kelly and Marilee

PS: In a future blog post, we’ll share what we’ve learned as we embarked on developing our new formula and how this has refined and challenged our pre-existing points of view. Stay tuned! 🙂

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  1. For anyone starting a business, only to find themselves stuck somewhere in the process, your story is inspirational. I am behind you, and further, would love to partner with you to get your story and product out. Every year my company puts dozens of products in front of our clients, clients who are trying to learn about health and wellness.
    Let’s talk! I’d love to promote your products to our clients.

  2. will Branch Basics be at the Weston A Price conference this Nov 2016 in Montgomery Alabama? I first learned of Branch B at the WAPF conference.

  3. I am so excited for y’all to come back!!! I’ve been trying to save every last drop of my concentrate, hoping and praying y’all would start selling again. Congrats on the relaunch, and keep us posted on when we can order!

  4. Can’t wait for the new product 🙂 I’m slowly using every last drop of my supply that I have left! So very inspired by your perseverance through difficult times 🙂

  5. Congratulations on your new babies (to be)! We can’t wait to see their photos and get the new product! You are blessed and a blessing 🙂

  6. I am thrilled to hear this and can’t wait to get my order in. I’ve really missed having Branch Basics to use in my home, I love that I can use one safe product and not have to worry about anything but getting things clean. Thanks for the update!

  7. Get that product out SOON! I’m almost out of why I ordered last year! And nothing compares! 🙂

  8. So happy to learn you are back on line. There is no cleaning product I likens much as yours. I can once again spread the word.

  9. So happy to learn you are back on line. There is no cleaning product I like as much as yours. I can once again spread the word.

  10. Love BB and can’t wait for the new formula! Couldn’t be more excited for your business and the new BB family members on the way. Take care of yourself!

  11. Wow! Moved to tears and over the moon excited for you new mommies and for your relaunch!! I was ordering monthly so I was devastated with the close & have been using an alternate line, Puracy in BB absence. While their founder accepted personal emails & calls & did troubleshooting with me to adjust I cannot explain how ideal the single concentrate for all chores/uses means to a mom/wife/full time student & business owner. While there are a few products of theirs I don’t think I could live without now, I’ve stood by BB and your mission and cannot wait to have the concentrate again! You were my initial education on tossing Downy & Dawn & all the chemical full products & you’ve inspired life-saving and life-changing changes in our home ….I’m indebted to you for my family’s health, thank you so much for not giving up on us!

  12. Thank you, so much for your honesty and working to bring back a product true to your character. Our family is grateful.

  13. Congratulations girls! How close in age will the babies be?
    And heartfelt commendation on your vision, motivation and determination. I am delighted I haven’t run out of my supply of the ‘old stuff’, but can’t wait for the new. I’m sure it will be just as good.

  14. Thanks so much for sharing your story!! We have been huge Branch Basics fans since you started! I have missed yall so much and can’t wait for the relaunch!!

  15. I am so excited you are coming back! I love BB and as a business owner I know and understand how difficult it can be to face challenges. Thank you for being an inspiration and true to what is right! Keep going!

  16. So excited to hear this and see what is to come! Thanks for sticking with it as BB has been a great blessing to my family!

  17. I’m so excited to see this post! Like all the others, I’ve been hoarding (yes…hoarding!!) the supply I have. And that supply is getting so low I’m starting to hyperventilate ~ LOL! So we’re all out here rooting for you 🙂

  18. You have no idea how excited I was to see your email last week! I immediately texted my friend Tami who was as devastated as I was when you decided to stop selling. Working for a personal care products company whose focus is safer ingredients and transparency, I completely understand why you did what you did. It still hurt, but I understood. 😉
    I’m anxiously awaiting the re-launch!! And congrats to you both!!

  19. Thank you so much for your continued belief in the need for clean, pure, organic products!

    Ps. A big congratulations on your babies! Due when? ?

  20. So glad to hear all the good news! I’m almost out of my product too that I bought last year. Please if possible bring back the empty spray bottles that shoot a jet. They are so much better for cleaning floors ( can stand up, point and aim at floors or whatever) Congrats on the babies too!!! Can’t wait for the new product!

    1. No, the original formula has been proven safe and non-toxic and there is no risk to your family when cleaning with it! Third party testing confirmed it is not an eye-irritant, not a skin irritant, not mutagenic (non-carcinogenic), not a potential reproductive hazard, and does not bioaccumulate.

  21. I’ve kept all my spray bottles and hand soap dispensers in hopes that you would find a way to make it work. So excited to have this back because I strongly dislike my interim products! As a business owner and spouse of a business owner I can totally relate and admire that you made the tough decisions for the right reasons. For once a company that is looking out for people instead of pockets. ??

  22. So glad that Branch Basics will be on the market again. Since I am allergic to cleaning products, Branch Basics has been a blessing to me. I have been very careful to use as little as possible so that it will last until you get started again.
    Blessings to you, your families and babies to be.

  23. You guys are inspiring. Thank you for not giving up on us either! I know there are many of us out there who were eagerly waiting for your return. Thank you for taking a chance on us even with two sweet babies in the mix. God will do great things with your company and those babies are so lucky to have such strong mommies as role models. Congratulations and I can’t wait to order the new products.

  24. I am so excited you are returning!! I have been trying to keep my meager supply going in hopes that you would be able to return. I was beginning to wonder what products I could use. I have told so many people about BB and am so glad that others will enjoy your amazing product!!

  25. I am also happy for your family and for the company coming full circle with new beginnings for everyone. I have really loved using your products and really try to convince others to try it. I have a small amount of old product I’m using up and can’t wait to try the new one. I use your product for just about everything. It is awesome as a pre- treatment for clothes or any stains that crop up on just about anything. I also do all my cleaning with it. The only thing I haven’t used it for is my laundry since I have been making my own for some time now. If I ever decide to quit making my own laundry detergent I will use Branch Basics for that as well. Best wishes to you all!

  26. So glad you’re coming back. You discontinued your products shortly after I discovered you. I look forward to your reopening.

  27. What an awesome story and challenge. I will pray for your strength to endure. We love bb! I still have a little left and will use it sparingly. I don’t know what I would do without it.

  28. Congratulations to you both. I would love to order some products as soon as you are up and going. Thank you for working so hard to provide these products!

  29. I ran out of my last bit of foaming soap, squeezed from my last bit of concentrate, just last week. Please come back soon! I would buy your supplies that you had that were not up to your standards because it’s better than anything else out there. I’ll be buying a motherload when you’re up and running because I don’t want to be without Branch in the future. Wishing you much success for all of our benefits.

  30. Mazel Tov on your pregnancies!
    I was so excited to hear you guys were re-launching. HURRY UP!!:)
    I hoarded the last bit of my diluted old branch basics for stain remover only. With a 1st grader it’s not going to last much longer :). I’m looking forward to removing all the red wine and coffee stains from my countertops again. NOTHING else works!!
    Good luck to you guys. Can’t wait to place my order.

  31. So happy for you and all of us! Every time I went to refill my bottles, I said a prayer for you and your company. I 100% agree that Branch Basics must exist! I have told so many fellow auto-immune sufferers about you, and I am so pleased that you are coming back with a better than ever product. Yay! Yippee! Hooray!

  32. Hi,

    The picture shows that these are the two women’s first babies. So who is
    And exactly what was wrong with her son??
    How old was he too??
    Was he ever vaccinated?? I know children have problems with vaccinations
    for I have read a plenty on that subject!!

    Just curious…
    Thank you and I also have gotten your products and they smell so fresh and clean.
    They worked good too.


  33. So happy for your return! I prayed for y’all bc of the impact you have on so many people. I will continue to pray for future success! The little Djie Family is also expanding and I look forward to getting your products back in our home.

  34. Glad to hear ya`ll r back I still got half of a bottle left so u came back just in time for the holidays and to reorder. My daughter keep me in stock for mother`s day, birthday and holiday as I have since 2010

  35. Wonderful news! Like another person said, I have been using my remaining product very carefully and am looking forward to the new one. Can’t wait! Congratulations on the new additions. Hope all are well & happy. Thanks.

  36. Congrats to Kelly & Allisson❣
    Congrats to all of you for your passion to keep BB alive?
    I am excited to soon have BB products back in my home?
    Blessings for all of you?

    Connie & my Berners✨

  37. Congratulations to both of you on the new additions! I know they will be two very awesome young women, just like their moms. Once I found Branch Basics I was hooked and can never go back to anything else. I love having a clean home and office without the fumes and irritants from other products. Your stuff is amazing and I can’t wait to stock up again. Thank you for being so diligent about the safe products that is provided to us consumers, we need more people and companies that think that way. Thank you, thank you, thank you. I will be a customer for life and hopefully will help other households convert along the way. Eagerly awaiting the new arrivals, the new babies and the new products.

  38. It is so great to have you back! I’ve been watching and waiting and feel very relieved to know you haven’t given up and are going to be back stronger than ever! Congrats on the two new additions to the family too! Looking forward to the release of your new products.

  39. Like many others I am hoarding my last order so it will keep me supplied until you are online again. I asked before and will ask again what happened to your backstock? regardless of the reasons for it being held back I would like to purchase what you have available. I am a single person and need your product. Thank you

  40. I am so pleased you’ve decided to come to your endeavor. I can’t wait for the new re-launch as I, too, am very low on my last mix.
    Good Luck to you all and congratulations on the new babies!

  41. Grateful for you determination! What a great example for everyone who has been touched by your products. “It’s not whether you get knocked down, it’s whether you get up.” Vince Lombardi
    Thanks for getting back up! Having reversed RA, I have changed everything in our house and I LOVE your products. So excited for you relaunch!

  42. I just want to encourage you in your endeavor to continue on this mission of providing cleaner living for us all! I have used your products in my home for over a year now, and absolutely love them. I love how well the work, and how my family is not breathing toxic fumes every time we clean! I have been trying to conserve my last bottle of concentrate, hoping you will be back in business before I run out!

  43. Welcome back! I had overstocked myself so didn’t have ro research any other product. I’m still with you.

  44. I am so excited for you to come back! There’s been a void in my cleaning supplies ever since you stopped making your product.

  45. Way to persevere, mamas!!! I’m so happy to hear this news! Needed some of that this week. Excited to place a new order soon!

  46. Glad to hear you’re coming back!! I’m out of my supply!! No matter if you keep the old line and/ or also have a new product. I have to say I used it full strength on baked on oven gunk and after leaving it on for an hour or so.. It came off! Look forward to when I can order products again 🙂

  47. I’m so happy to hear that BB is back….and grateful I kept all of my collection of BB spray bottles. 😉 I had faith that you’d figure out a way to improve your formula. THANK YOU for your persistence!!

  48. Yay!! I am at the very end of the concentrate I bought last year and have been trying hard to stretch it!! I love your products; so healthy for my family and the environment AND they work so well!! I can’t wait to order more!

  49. I am THRILLED you are coming back! We have been working hard to hold onto our current supply of concentrate and are ready to place a huge order the very day you tell us we can 🙂 thanks for all of your hard work, dedication, and commitment to making all of us and our families healthier, we are truly grateful for you!

  50. Can’t WAIT for your product return! I have been patiently waiting. Keep the faith & persevere! Looking forward to hearing from you SOON!


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