Answer: E: The Skin.
Your skin is the largest organ of your body and it absorbs and drinks up whatever it comes into contact with. Did you know that what you breathe in and put on your skin is just as significant to your well-being as what you eat? If the laundry products you use contain harmful chemicals, they become impregnated into your clothing and they enter the body through the skin, then the blood and the lymphatic system. In fact, studies published in the American Journal of Public Health show that the skin absorbs about 64% of the contaminant dosage that it comes into contact with and that the absorption rate for fragrance ingredients is 100%. Thus, it is critical to use a non-toxic laundry detergent to clean your clothes, bedding, and everything else that touches your skin.
Since clothing is worn 24 hours a day, the body never gets a break or rest from exposure to harmful chemicals from laundry detergents. This is especially critical during the night when sleeping, since the body is supposed to be resting, repairing, and rejuvenating, not detoxifying chemicals from the pajamas, sheets and bedding. The body is also more vulnerable to exposures after hot showers and baths, when the pores are open and more receptive to chemical residues from towels, sheets and bedding. All products that come into contact with the skin should have absolutely no synthetic ingredients.
Branch Basics is a multi-tasking powerhouse. Whereas traditional detergents expose both fabric and skin to harsh toxins, Branch Basics Concentrate not only cleans clothes, it removes the chemical residue left behind by other cleaners.
Fragrance-free for a reason
The term “fragrance” on an ingredient list may refer to a combination of several hundred chemicals that may be neurotoxic, endocrine disrupting, or even carcinogenic.
Because it’s a Concentrate, you only need 1 tablespoon per load of laundry. A little more Concentrate may be needed for hard water (with high mineral content). Additionally, washing in cold water saves on utilities since 90% of the energy required for washing is from heating water.
To maximize your savings:
- Wash only full loads of laundry
- Hand wash clothes instead of dry cleaning if possible
- Wash clothes only when really dirty – less washing extends life of clothes
- Hang dry instead of using a dryer
Branch Basics: A Non-toxic Laundry Detergent
To use BB on your laundry, check out the simple instructions here: Branch Basics Laundry Instructions.