Thank you for visiting Branch Basics. We are currently working to replace our Concentrate formula. Please continue reading for more information.
We founded Branch Basics after our three individual health journeys fueled our passion to educate and inspire people to create healthy homes and bodies. Offering a safe, effective, simple soap to replace a multitude of toxic cleaning products has been a vehicle for our mission. As part of that promise, we differentiated our product from other natural cleaning products by being not only non-toxic, but entirely free of synthetic ingredients which are found in most green cleaners.
Recently we were devastated to learn that our trusted third-party formulator, whose product co-founder Marilee has used for 22 years, misrepresented the ingredients in her proprietary formula. We now know that it contains synthetic ingredients and is not a true soap as it was represented to us. We put an immediate hold on sales in light of the new information and brought in one of the nation’s leading experts who reaffirmed through a full assessment that the product is still safe, non-toxic, biodegradable, and non-irritating to the eyes and skin when used as directed.
After much consideration, however, we have made the difficult decision to discontinue the sale of our Branch Basics Concentrate. While we love this formula, going forward we are committed to working with suppliers that value full transparency and are dedicated to creating a product that is as natural and effective as possible.
We want to make it clear that our daily use of and reliance on this unique formula has not changed as it is one of the best non-toxic cleaning products that exists. In fact, thousands of Branch Basics customers that have allergies, asthma, skin issues, or are chemically sensitive have found it to be the only product they can tolerate. Our decision to reformulate with new partners stems from our commitment to build a brand that people can continue to trust and love.
We humbly apologize and ask for your patience as we work to uphold our brand commitment to purity.
This company is extremely personal to us. What started as small gatherings in people’s living rooms, sharing tips on toxin-free living, has grown into something bigger than we could have imagined. We are grateful for each of our amazing customers, and we will not let this stop our mission to educate, inspire, and help people live healthy lives. We hope you will stay tuned for what’s next.
Please reach out with any questions or comments to firstname.lastname@example.org, and we will do our best to personally get back to you in a timely manner. You can also refer to our FAQ page and Our History With This Formula.
Marilee, Allison, and Kelly