Our Soap and How to Use It

What are the ingredients in Branch Basics Cleaning Soap and why is it different from other soaps?

Our powerful, 100% plant-based enzymatic soap formula outperforms virtually all other cleaning products, is versatile enough to get any job done, and it’s safe enough for babies to use, no mask or gloves required.

INGREDIENTS: Purified water, fatty acids, coconut oil, and minerals and enzymes derived from edible and seed-bearing plants. To learn more about the ingredients, please read Our Soap.

What minerals and enzymes are used?

We use a simple blend of 100% plant-based minerals and enzymes that come from non-GMO, edible, leafy green, seed-bearing plants. And while we don’t want other companies to know our simple plant blend, we’re happy to let you know if a specific plant is used! Just send us an e-mail at info@branchbasics.com! (See below for an overview list of what we don’t have.)

Are there instructions for mixing?

Yes, there are suggested uses and fill lines clearly marked on our spray and foamer bottles for easy diluting. You can also check out our user guide in both English and Spanish and expect a list of popular uses to be included in your order. There are endless amounts of uses and much room for error (exact measurements aren’t necessary!).

How do you use Branch Basics Cleaning Soap for laundry?

For laundry, concentrate (undiluted) is best. We recommend one Tablespoon for an average load. If your water is harder, you may need more. Ideally you’ll want to fill the machine, run the water and then pour the concentrate into the running water to help it disperse. If you have a front loader then simply pour the concentrate into the dispenser.

Is it safe for HE washing machines?

Yes. Also, the solution is activated in both hot and cold water.

I use vinegar and water, why should I switch to Branch Basics Cleaning Soap?

Vinegar releases acetic acid into the air. From the Occupational Health Guideline for Acetic Acid: “Acetic acid vapors cause irritation of the eyes, nose, throat, and lungs. Inhalation of concentrated vapors may cause serious damage to the lining of the nose, throat and lungs. Delayed breathing difficulties can occur.” This is especially important information to know if you have a baby or young children, are elderly, or someone in the household that has asthma, bronchitis, or chronic illness etc. as they are more vulnerable to this irritant.  In addition, if a lot of vinegar is used for cleaning and there is not proper ventilation, over time the acetic acid will corrode soft metals like copper and brass and can cause problems with the HVAC system as the acetic acid passes through the air ducts.

But for vinegar and water users, not to fret! This is a much better alternative than most “green” cleaners. The caveat comes down to how you use it. If vinegar is used, it’s best to ventilate and avoid enclosed spaces as the fumes can build up and potentially irritate lungs, especially those of the little ones and immune compromised.

Also, did you know that most vinegar is made from GMO corn?

Finally, Branch Basics Cleaning Soap is much more versatile. It can be used as a hand soap, stain remover, vegetable wash, etc. in addition to household cleaning.

Your Safety

Does Branch Basics Cleaning Soap contain ANY gluten, soy, corn, nuts, tree nuts (including peanuts), dairy, or nightshades? 

No, nada, zilch, zero, we promise!

What about the manufacturing facility? Does it contain any of the above?

No. Our facility uses no gluten, soy, corn, nuts, tree nuts or dairy so there is no possibility of cross contamination.

Does Branch Basics Cleaning Soap have a scent?

No – we purposefully keep the formula safe even for extremely chemically sensitive and immune-compromised individuals, so the solution is unscented. The formula naturally has a faint natural smell, which is from the botanical blend that gives the soap its power!

Does Branch Basics Soap kill bacteria, viruses and mold?

Being classified as a “soap”, it therefore doesn’t fall under the jurisdiction of the EPA or the FDA. In order to make claims of killing or sanitizing or deemed an “antibacterial” formula, a product must contain a registered EPA pesticide and/or at least 62% alcohol. Because we are unwilling to jeopardize the integrity of the soap’s purity and safety, neither of these are added and therefore such claims cannot be made. However, Branch Basics Cleaning Soap is a pure soap and at this point we are standing by the CDC’s (Center for Disease Control) statement that the best way to get rid of germs is to clean with a pure soap. They are even recommending this over a product with an EPA-registered pesticide because of the mounting problem of antibiotic resistance. The CDC states that the best way to get rid of germs (bacteria and viruses) is to wash with a soap.

What kind of bottle do you use? Do they contain BPA?

Our bottles are made of HDPE (high density polyethylene) which means they are phthalate-free and BPA-free.

The Economics of Branch Basics Cleaning Soap

Branch Basics Cleaning Soap seems expensive. How does it compare to other products?

Au contraire! Remember that we sell our soap in concentrate form. The average cost of 32 oz “green” cleaners – many of which still contain harmful chemicals – is $6.18 (or $0.20 per ounce) and their uses are very limited. At the gallon concentrate  – retail price, Branch Basics Cleaning Soap makes 24 all-purpose spray bottles (32 oz), costing $3.48 each, or $0.11 per ounce, versus average cleaners which cost about $0.20 per ounce.

Also, while we recommend a 1:5 dilution, most jobs can be cleaned effectively with much more water, bringing the average cost per ounce even lower. For example, streak-prone surfaces require just a few drops of concentrate in a 32 oz bottle and a cap-full of concentrate is all you need in a large carpet-cleaning machine. Finally, think of all the products you can replace with this one concentrate: cleaners, de-greasers, produce wash, laundry detergents, pesticides and body soaps.

FACT: According to the Bureau of Labor Statistics, the average American household spends $659 on cleaning supplies per year. The 5-gallon pail of Branch Basics is enough to last this same household for at least a year, replacing virtually all cleaning products and costs only $355.05.

Is there an expiration date?

No, Branch Basics Cleaning Soap  doesn’t have an expiration date…it does not go bad. This is why many choose to purchase in bulk, reducing the cost per ounce and avoiding unnecessary shipping costs.

How long will a gallon of concentrate last?

It depends on what you use it for, how often you clean, and the size of your home and family. Customers that use it for EVERYTHING (laundry, hand & body soap, dishes, floors, produce, etc.) go through a gallon in about 3-6 months. If you’re just using it to make spray bottles for general cleaning, a gallon can last over a year.

The Environment

Is Branch Basics Cleaning Soap eco-friendly?

Yes, yes, YES! Its biodegradable, pharmaceutical food-grade ingredients are from the earth and are all welcomed back there! Heck, we’ve even found that many plants respond positively to being sprayed directly with about a 1:10 dilution of Branch Basics soap (avoid those in sunlight as it can dry them out). Also, by using one product to replace virtually all other cleaners, and then refilling the spray and foamer bottles with concentrate, you avoid unnecessary waste of empty plastic cleaning bottles (and even the “green” cleaners often contain toxic residues).

Is your manufacturing facility eco-friendly?

Branch Basics soap is manufactured in a dedicated facility which means there are no other products made or chemicals used in the building. Also, our facility is located in the sunbelt, avoiding the need for forced heating or cooling. Our mixer operates on three-phase electricity which pulls very little amperage, keeping our electricity bill low, around $50/month. Finally, we don’t have any byproducts or waste in production and if there is any spillage, we simply add water to clean!

Where do you ship?

At this time, we ship to contiguous US states only. As we grow, we’ll likely be able to expand our shipping regions and the best way to stay informed is to sign up for our newsletter our “Like” our Facebook page!

Are your shipping practices eco-friendly?

We source ingredients as close to home as possible to avoid unnecessary shipping costs and carbon footprinting. As for shipping the product to you, we use starch peanuts which are from a renewable source versus styrofoam peanuts, which are petroleum-based polystyrene. The starch peanuts are non-toxic, biodegradable and safe for humans and pets if accidentally ingested (sound familiar?!). They are also soluble in water and can be disposed of down household drains! We also highly encourage customers to recycle their boxes. When we package the 5-gallon pails, we use the “wax” paper backing from our label rolls.